Helping A Neurologist Spread Awareness About Brain Disorders
About The Client
The client is a noted neurologist in Ahmedabad with 15+ years of experience in neurology. Having completed their fellowship in Singapore, the healthcare professional has handled numerous high-profile cases of brain disorders and complications in the nervous system. Over time, they have garnered the respect and trust of patients and the public living in Ahmedabad.
The Problem
The client was happy with their consultations and patients. There was no shortage of traction and their clinic was running successfully. However, they wanted to spread awareness regarding important brain disorders. Despite being well-connected in the healthcare sector of Ahmedabad, the neurologist had little to no knowledge of marketing and media relations. They struggled with creating a holistic communication strategy to make sure their messages are received by people all over the city. While increasing the number of consultations was not their primary concern, they wanted more engagement on multiple digital platforms with regard to his latest brain disorder drive.
The Solution
Considering the problems and objectives of our clients, our experts in healthcare marketing for neurologists got to work at once. We planned on running a holistic PR campaign featuring an exclusive interview with the doctor. An interview with the client was scheduled with an influential journalist, where they were asked insightful questions about brain disorders, their complications, symptoms, risk factors, and remedies. This interview formed the basis of the entire PR campaign. Thanks to our media relations, we were able to get the interview covered on leading media houses’ sites.
We also circulated online PR articles in Gujarati and Hindi for better engagement. Finally, we got one English and one Gujarati print article published in leading newspapers across Ahmedabad. This allowed us to reach the hinterland and convey the client’s messages to a wider audience. The PR campaign was accompanied by social media marketing, wherein our healthcare marketers posted excerpts, tips, and recommendations related to the neurologist’s take on brain disorders. Relevant hashtags were used for every post across all major social media platforms along with a link to the client’s website.
The Result
The PR and social media marketing campaign for our client helped him reach thousands of people across Ahmedabad. While the online coverage of his interview received rave responses, he also started receiving consultation calls without it being a marketing objective. The neurologist was able to get his message across to his target audience and this was evident from the engagement received on social media. The healthcare marketers at Public Media Solution helped the neurologist talk openly about the horrors of brain disorders, persuading his audience to take these matters seriously.
The healthcare professional was able to enhance his public image and solidify his niche in Ahmedabad’s healthcare sector. Over the two months of the campaign, they also witnessed a significant increase in their Instagram followers due to the consistent posting of engaging content. The client was satisfied with the results they received and established an ongoing relationship with Public Media Solution.
