10 Digital ways through which a Real Estate Agent Reaches the Customer

Real estate, a business that consists of buying and selling tangible assets like land and building, commercial property, roads, structures, etc.  In the real estate industry, customers often go looking for their requirements online. From the past few years, there has been a shift in how customers prefer buying houses, which often begins with market research and a manifesting sight of what they desire to have in their future apartment. Not only does Digital marketing helps in creating brand awareness but also creates uniqueness among the competitors. 94% of Gen Z and 84% of boomers look for their homes online before seeking out a correct one as per their requirement.

To make your real estate business have an online presence is easy enough. Setting it up through a website, sending emails to leads, and posting it on social media such as email, Facebook, WhatsApp, Instagram, LinkedIn are the top ways to reach hopes online. The trick is to find out how to use those tools effectively to create your product, engage your customers and lead you.

The importance of digital marketing in the real estate sector

Social media itself does not need any explanation. It is something people are using daily. Starting from Facebook to now going live on different platforms, different techniques are being used to boost the business on a large scale. More than 80-90% of the market relies on digital marketing, which is also a boost during the COVID-19 pandemic situation.

Even if you’re working in this field for a long time, you will end up socializing your business some of the other ways because customer’s reach is not limited to a particular area.

10 Digital Ways to Reach to Your Customer in Real Estate

Real estate, was mostly emerged offline where the customer used to meet the seller or an agent face to face to buy or rent any property. After the craze of using the internet, people wanted everything just in one click.

Let us read about some of the digital ways that can help you build your customer outreach:

1. Opening a social media account

Nowadays the frequency of having a Facebook or Instagram account is so much that the real estate agents can use this as a platform to increase the customer reach out. People have started learning and earning using these digital platforms which help us understanding the needs and receiving their feedback in a very simpler way.

2. Opening a website for your company

There are many companies on a large scale, small scale, or startup that are working on creating websites that are customer friendly. As not all customers are highly educated. A simple website that can be accessed by a normal person is a better preference because the person might visit your website more often. The website focus is mostly on how they can contact you, they can search for their requirement or provide their suggestions, feedback, or requirements.

3. Newsletter

You should always keep everything updated, in real estate market changes every day so the newsletter should also be updated on the daily basis. It’s one of the new ways to provide information to the customers in a changing market. They can also provide you the area information, any recent news related to the area where the property is being searched so it’s a new way that people can search.

4. A blog that you own personally

Blogs are nowadays being frequently created and used by many people, then why not use them for digital marketing?

A real estate agent can post some information of house listing, filtering on the nearby areas, any person who has worked with him as customer feedback, the process of agreement, documentation listing, etc. can be a part of the blog to provide more free information which will help us attract more customers.

5. Holding a webinar online or offline

Webinars are one of the common sources of information sharing but why not do it online as well. You can create videos on different platforms like YouTube, your blog, WhatsApp, Facebook, Instagram, Linked In, etc. This is similar to creating an account but the interaction is based on audio/video. People tend to understand more by looking into something rather than reading. So, holding webinars helps you share knowledge worldwide.

6.Did you know SEO is important?

SEO stands for Search Engine Optimization, which is nowadays one of the best strategies to bring your website or your company on the first list during the search. We as a person, usually select the first search link that is present and does not scroll down much. This whole strategy is derived by using SEO. In layman’s terms, we can say that the website or link should include more user-friendly keywords so that people can easily search and reach your website. So, the whole logic of SEO is based on small words that are written or searched by the customer or a particular person.

7. Websites that are mobile-friendly

What I mean by this topic, is usually that people focus mostly on everything but they forget that people are more into smartphones than laptops/desktops. This gives us an idea that our websites should be mobile friendly and should be visible and easy to use for a person looking into your website using a mobile. Not only the information but the website should also look attractive and relevant. As they say, people are attracted to new things but want them in a simple form.

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8. Advertising your own company

Real estate usually advertises but the means are limited. Now, we have so many things to offer and gain access to and can advertise everywhere by paying some amount. Not only we can advertise on television, newspaper, pamphlets but also we can use advertisements from google, youtube, search engines, collaborating with websites and other means which will help you build your business. As nothing comes for free, you need to pay a small amount but the gain will be huge.

9. Information using videos

Nowadays, it is not preferred to visit every property personally, rather we can visit some websites or you can create your videos that host a tour to the house virtually. This will help your customer to select the property or at least list down the property in a very proper way. This also gives them a virtual idea rather than visiting 100’s of places which creates chaos and there can be other challenges like on a rainy day, on a public holiday, or visiting a property where someone is already staying and disturbing the person.

10. The most common way is the emails and messages

One of the common ways of reaching customers is Emails and Messages. But, usually, they are either in spam folders or deleted. The content should be more relevant and mostly talking about the customer and not about your success. It helps the customer to be attracted to your website. Not every person keeps on looking at everything online, some might get triggered through this means as well. This would not affect a lot in the market but it is still in use and has never stopped.

Challenges faced by Real estate agents in digital marketing

1.Increase in Posts but decrease in quantity

Many real estate agents are present or using social media platforms and daily they are posting a lot of information regarding real estate. But the question is, is it relevant?

Here comes the question, where we are posting a lot because we think the information is correct but what usually people look into is how well this post help them or important to them.

2. No proper plan to execute

Even if you know all the ways to do digital marketing, how does one know which would be beneficial? No one can teach us that, some things are self-learning. And that in real estate comes by learning the customer. You should have a communication plan, establishment, work culture, information, skills, etc. that will help you boost your business.

3. Laziness can cost you

It’s easy for people to tell you what to do and what not to do, but the key is in your hand. It takes a lot of time and effort and frequency to create an advertisement, posting it daily, answering the users, and at some period, everyone gets bored of it. But, as we say never stop doing what you do and start from fresh if you have stopped doing it.

4. Two-way communication creates chaos

Real estate is something that can be done online and offline and usually ends being an offline communication. Even with so many amenities that digital marketing is providing at the end of the day, the customer has to visit the place, the agent. There are few things like documentation and few more government procedures which are now also done offline.

5. It will cost you more than you expect

Even if digital marketing is free, sometimes it is not. For example, If I hold social media account, I can post few things but when it comes to advertising I need to pay for it. This advertising process usually grows on us and the same is the process where I can advertise on different platforms which increases my expenses.bb

10 best techniques to get real estate client

1. Close contacts

Do you think you can get contacts or real estate clients, just in one day? That is not how reality works. You need to grab your contacts, your friends, family, relatives, colleagues, etc., and share the information with their consent so that you can increase the foot count of customers and as well as you can increase your business from a small scale to a large scale.

2. Creating pop-ups or pop by is a great mean

This is a new technique and kind of an advance one where you can help people fill in their name, contact, email address. You can start by collaborating with websites, or you could ask or share your visiting cards with other people who are also into marketing.

3. Ever thought of creating postcards or pamphlets of your own?

This is a very traditional way where people used to start marketing their business and creating more awareness about their existence in society. Not only it’s an old way of communication but nowadays we have a more different way to make it look attractive. So, you can increase your customer listing.

4. Do not have your website?

So many real estate agents are there in the market, but not everyone is aware or interested in creating his or her website. This can be due to a lack of knowledge or time constraints. But, you can use the same weakness and convert it into your strength as a website is a more proper way to make people visit and understand the business you do.

5. Campaign is the next thing

You can take part in many places and many campaigns altogether marketing about your own company and attract more & more customers and their requirements. They can also give you feedback on your performance verbally or through a feedback form which can help you understand the quality of the product or service they’re looking for.

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6. Going live on Instagram and Facebook

You can go publicly live on these digital platforms and help people know about the knowledge you want to share. This is also one of the effective ways where you do not have to meet people during the lockdown times and you can promote yourself. This is a platform where people are notified if they want to watch you live and you can get your feedback in the comments or you can ask them questions that you can answer on the live platform. It is very effective instead of uploading posts again and again.

7. The most trended version is creating YouTube videos

As the name itself tells us how YouTubers are trending in the market and earning money through the same. Why can’t you do the same? Get paid for sharing your knowledge, not only your business will boost but also you are more visible to attract more audiences worldwide.

8. The old traditional way of networking

We have seen so many digital ways but yet the old ways remain effective as well, where you have to sit with some realtors and know what’s in their mind, add them to your WhatsApp group, go on creating a network. Making yourself a brand. Not only the realtors but even a person like a painter, a vegetable vendor, etc. can help you bring some requirements due to your contact. This is also a kind of referral marketing.

9. Emailing can be used as an advertising

Many emails are put into spam but as the market grows, messages and emails are one of the ways you can attract clients at a level of 25%. Not a large margin but business can come from anywhere. It all depends on what content is written and how it is written.

10.Do you have your business card?

Business never comes to you on its own sometimes you need to take an initiative and start talking about it. The best way to do this is by creating your business card and sharing it with known and unknown people. There can be strange thinking on whether sharing your business card is okay but that’s how real estate works, you can’t keep waiting.