50 Types of Marketing: Comprehensive Guide

1. Digital Marketing: 
Promoting products or services through digital channels such as Emails, ads, social media, search engines, and websites.

Imagine you have a famous lemonade stand that everyone in your neighbourhood knows about. But what if you wanted to expand and sell your lemonade to even more people? That's where digital marketing comes into play! It's like transforming your lemonade stand into a superpowered business that can reach people all over town or even across the globe!

Digital marketing utilises the Internet and electronic devices to promote products or services, functioning as a team of virtual assistants spreading the word.

• Social Media: Imagine setting up your lemonade stand on platforms like Facebook, Instagram, or TikTok. You can share pictures of your delicious lemonade, run fun contests, and offer special deals to attract new customers.
• Email: This is like sending personalised invitations to your lemonade stand. You can set up an email list of those interested in your lemonade and send them updates regarding new flavours, special discounts, or upcoming events.
• Search Engines: Search engines are giant maps listing all the world's lemonade stands. When people search for "refreshing lemonade near me," you want your stand to be one of the first they find! Digital marketing helps improve your visibility on search engine results pages.
• Website: This is your online lemonade stand headquarters! You can have a website with all the details about your lemonade, including flavours, prices, and engaging pictures and videos. People can go to the site to learn more and even order online!

 Digital marketing permits you to reach a notable audience and promote your fantastic lemonade in a fun and engaging way!

2. Content Marketing:
involves creating and sharing valuable content to attract a target audience. This includes blog posts, videos, infographics, and eBooks.

Content marketing concerns creating helpful content to attract and engage the target audience. This means producing valuable and exciting content people want to read or watch. Here are some common types of content used in this strategy:

• Blog Posts: Articles written on a company's website about topics that interest their audience. These can provide tips, answer common questions, or share news and updates.
• Videos: Short films or clips that explain a product, tell a story or provide entertainment. These videos can be transferred to social media platforms like YouTube.
• Infographics: Visual representations of information or data. They make complex information easy to understand and can be shared on social media or blog posts.
• eBooks are digital books that provide in-depth information on a specific topic. They are usually offered for free in exchange for a person's email address, helping businesses build a list of potential customers.

By offering valuable content, businesses aim to build trust and establish relationships with their audience, increasing their likelihood of becoming customers.

3. Social media marketing:
allows using social media channels to promote products or services, interact with customers, and enhance brand awareness.

• Social media marketing involves using platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products or services. It helps companies connect with their customers, build their brand, and increase sales. Here's a detailed explanation in simple terms:
• Promote Products or Services: Businesses share posts, images, and videos about their products or services. They can showcase new items, share special deals, or highlight features and benefits to attract customers.
• Engage with Customers: Social media enables businesses or companies to directly engage with their customers, responding to comments, answering queries, and participating in conversations. This interaction helps foster customer relationships and makes them feel valued.
• Build Brand Awareness: Businesses can increase brand awareness by regularly posting interesting and relevant content. This includes sharing company updates, behind-the-scenes looks, or content that reflects the company's values and personality.
• Advertising: Social media platforms provide advertising options to reach a broader audience. Businesses or companies can create targeted ads to reach specific groups based on their behaviours, such as interests, location, age, and more.
• Community Building: Companies can create communities around their brand by encouraging followers to share their experiences and engage with each other. This can be done through contests, polls, and user-generated content.
• Gather Feedback: Social media is a great place to gather customer feedback. Businesses can gather opinions, conduct surveys, and use feedback to enhance their products or services.
• Monitor Competitors: Social media also allows businesses to monitor their competitors. They can observe others' actions, learn from their successes and failures, and stay competitive.

Social media marketing is a channel for businesses or companies to promote products, engage with customers, build their brand, and grow using popular social media platforms. 

4. SEO (Search Engine Optimisation): 
SEO optimises websites and content that will improve search engine rankings and raise organic traffic.

• SEO, or Search Engine Optimization, enhances your website and content to emerge higher in search engine results like Google. When your site ranks higher, more people will find and visit it without you having to pay for ads. Here's a detailed explanation in simple terms:
• Keywords: These are the words or phrases that people type into search engines when looking for something. By incorporating relevant keywords in your website content, titles, and descriptions, you assist search engines in understanding your site's purpose and connecting it to users' inquiries.
• Quality Content: Creating valuable and informative content that answers people's questions or solves their problems can help your site rank higher. This could be articles, blog posts, videos, or any valuable information to your audience.
• On-page SEO involves optimising individual pages on your website. It includes using the right keywords, having clear and descriptive titles, using headers to organise content, and adding images with proper descriptions. Good on-page SEO makes your content easy for search engines to read and understand.
• Mobile Friendly: Confirming that your website seems and functions well on mobile devices is essential. Many people use their phones to search the Internet, and search engines prefer mobile-friendly sites.
• Page Speed: How fast your website loads impacts its ranking. A faster site delivers a more suitable user experience and is favoured by search engines. You can enhance page speed by optimising images, reducing code, and using speedier hosting services.
• Links: Links from different sites to your site, known as backlinks, help improve your search ranking. If reputable sites link to your content, search engines see your site as responsible and relevant. You can get backlinks by building high-quality content others want to share and link to.
• User Experience (UX): Confirming your website is accessible to guide and provides a good experience for visitors helps improve your ranking. This includes having a clear layout, intuitive menus, and easy-to-read text.
• Local SEO: Optimising your website for local searches is crucial if you have a local business. This contains adding your business address and phone number and creating a Google My Business profile to appear in local search results.

In summary, SEO is all about improving your website so that Google can find it quickly and show it to people looking for what you offer. By using the correct keywords, creating quality Content, ensuring a good user experience, and getting backlinks, you can increase your website's visibility and attract more visitors naturally.

5. PPC (PayPerClick) Advertising

PPC , or PayPerClick advertising, is a way to get your ads in front of people using social media channels like Facebook and search engine Google. Here's how it works:

•  Ads: You create an advertisement for your product or service.
•  Placement: Your ad appears at the top of search engine results or social media feeds when people search for related terms or fit specific criteria.
•  Pay-per-click: You only pay when someone clicks on your ad. This means you're not charged just for the ad being seen; you pay when it brings people to your site.

For example, if you own a shoe store and create an ad, it could appear when someone searches for "buy shoes online." If they click on your ad, you pay a small fee.

 6. Email Marketing

Email marketing is sending emails to individuals who have marked up to receive your messages. The goal is to promote your products, services, or content and to build a relationship with your customers. Here's how it works:

• Subscriber List: You collect email addresses from people interested in your business. You can do this via signup forms on your site.
•  Emails: You send emails with information about new products, special offers, or helpful content.
•  Engagement: Regularly sending valuable information keeps your audience interested and encourages them to buy from you.

For example, if you have an online bookstore, you might send emails about new book arrivals, discounts, or reviews.

7. Influencer Marketing

Influencer marketing concerns working with people who have a large following on social media or other platforms. These influencers or celebrities promote your products or services to their audience. Here's how it works:

• Influencers: Find influencers whose followers match your target audience.
• Collaboration: Partner with them to create posts, videos, or stories about your product.
• Promotion: The influencer shares their experience with your product, encouraging their followers to check it out.

For example, if you sell skincare products, you could partner with a famous beauty influencer who shows their followers how they use them.

 8. Affiliate Marketing

Affiliate marketing is a mode to sell more products by partnering with other businesses or individuals to promote your products. Here's how it works:

• Partners (Affiliates): Find affiliates willing to promote your products on their websites, blogs, or social media.
• Promotion: The affiliates share links to your products.
• Commission: When someone buys a product through an affiliate's link, the affiliate earns a commission, a small percentage of the sale.

For example, if you sell fitness equipment, you could partner with a fitness blogger who writes about your products and provides a link for their readers to purchase. When readers buy through that link, the blogger earns a commission.

These methods are different ways businesses use to reach more people, promote their products, and increase sales.

Sure, here are the explanations in familiar, easy-to-understand English:

9. Event Marketing

Event marketing is about promoting your products or services through events. These events can be in person or online. Here's how it works:

• Trade Shows: Businesses set up booths at industry-specific events to showcase their products and services to attendees.
•  Webinars: These are online seminars where businesses can present information, demonstrate products, and answer questions from a live audience.
•  Conferences: Businesses can attend as participants or host conferences to share knowledge and network with potential customers and other businesses.

For example, if you sell software for small businesses, you might host a webinar to demonstrate how your software functions and how it can help users.

10. Traditional Marketing

Traditional marketing uses offline methods to reach people. This includes:

•  TV Ads: Commercials that play during TV programs.
•  Radio Ads: Audio commercials that play on radio stations.
•  Print Ads: Advertisements in newspapers, magazines, brochures, and flyers.
•  Billboards: Large signs placed along highways or in busy areas to catch people's attention.

For example, if you have a new restaurant, advertise in the local newspaper, run a commercial on local TV stations, and rent a billboard near your location to announce your grand opening.

11. Guerrilla Marketing

Guerrilla marketing is about using creative and often low-cost tactics to impact your marketing significantly. It's different from traditional marketing because it relies on surprise and unconventional methods to get attention. Here's how it works:

• Street Art: Creating eye-catching murals or street installations that promote your brand.
• Flash Mobs: Organising groups of people to perform a coordinated activity in a public place to draw attention to your product or message.
• Viral Campaigns: Creating exciting or funny content that individuals want to share with their friends on social media.

For example, suppose you sell a new type of energy drink. In that case, you might organise a flash mob in a busy city centre. Participants suddenly start performing a high-energy dance, ending with everyone holding up cans of their drink.

12. Experiential Marketing

Experiential marketing is creating unique experiences that let consumers interact with the brand in a fun and memorable way. Here's how it works:

Interactive Events: Setting up events where people can try out your products, participate in activities, or enjoy entertainment related to your brand.

• PopUp Shops: Temporary stores that offer unique shopping experiences, often with limited-time offers or exclusive products.
• Product Demos: Hands-on demonstrations where customers can see and use your product.

For example, if you sell a new kind of sports drink, you might set up a booth at a marathon where runners can taste your drink, participate in fun challenges, and take home free samples.

 13. Viral Marketing

Viral marketing is about creating content people find so interesting or entertaining that they want to share with their friends and family. Here's how it works:

• Engaging Content: Making videos, images, or articles that are funny, surprising, or emotionally touching.
• Social Sharing: Encouraging people to share your content on social media so it spreads quickly.
• Trends and Challenges: Creating challenges or trends that people want to participate in and share.

For example, if you create a hilarious video featuring your new cleaning product that shows it magically tidying up a messy house, and people find it so funny they share it with their friends, your video could go viral.

 14. B2B Marketing

B2B marketing, or business-to-business marketing, is about selling products or services to other businesses instead of individual people. Here's how it works:

• Professional Relationships: Building connections with other businesses through networking, industry events, and professional meetings.
• Targeted Advertising: Creating ads and content that specifically address the needs and challenges of other companies.
• Consultative Selling: Offering personalised advice and solutions to help other businesses improve their operations.

For example, if your company makes office furniture, you would market your products to businesses that need to furnish their offices rather than individual consumers.

 15. B2C Marketing

B2C marketing, or business-consumer marketing, is about selling products or services directly to individual consumers. Here's how it works:

• Mass Appeal: Creating ads and content that appeal to many people.
• Emotional Connection: Using stories, images, and messages that resonate with individual consumers' needs and desires.
• Retail and Online Sales: These products are sold through stores, websites, and apps where individual consumers can easily purchase.

For example, if you sell shoes, your marketing would be directed at individual people who need new shoes, highlighting styles, comfort, and pricing that appeal to everyday buyers.

These methods are different ways businesses reach their specific audiences, whether other companies or individual consumers, and effectively promote their products or services.

 16. Inbound Marketing

Inbound marketing lures customers to your brand by creating helpful content and experiences they find valuable and exciting. Here's how it works:

• Content Creation: Making blog posts, videos, podcasts, and other content that answers people's questions or helps them solve problems.
• SEO: Optimise your content so that it shows up when people search for related topics on search engines like Google.
• Social Media: Conveying content on social media platforms where your target audience spends time.
• Email Marketing involves sending personalised emails to people who have shown interest in your brand, offering them more valuable content or special offers.

For example, if you sell gardening tools, you might create blog posts with tips on maintaining a healthy garden, videos showing how to use your tools properly, and social media posts sharing beautiful garden designs.

 17. Outbound Marketing

Outbound marketing is pushing your message to a large audience through traditional advertising. Here's how it works:

• Cold Calling: Contacting people who have yet to express interest in your product or service to try to sell them something.
• Direct Mail: Sending physical mail to people's homes or businesses, like flyers or brochures.
• TV Commercials: Paying to have your ad shown on television during popular shows or events.
• Print Ads: Placing ads in newspapers, magazines, or other publications.

For example, if you have a new car dealership, you might run TV commercials during prime time slots, send out flyers with special offers to people in your area, and place ads in local newspapers.

 18. Product Marketing

Product marketing is promoting and selling a specific product. Here's how it works:

• Positioning: Figuring out how your product fits into the market and what makes it unique compared to competitors.
• Messaging: Creating compelling messages highlighting the product's benefits and persuading people to buy it.
• Launch Strategy: Planning a successful launch for your product, including timing, pricing, and promotional activities.

For example, suppose you're launching a new smartphone. In that case, you might position it as having the best camera on the market, create messages emphasising its sleek design and user-friendly interface, and plan a launch event to generate buzz.

 19. Niche Marketing

Niche marketing targets a specific, well-defined market segment with tailored marketing efforts. Here's how it works:

• Market Research: Identifying a niche market with specific needs, interests, or demographics.
• Customised Messaging: Creating marketing materials that speak directly to the needs and interests of that niche audience.
• Specialised Channels: Using channels and platforms where your niche audience is most likely to be found.

For example, selling organic skincare products might target environmentally conscious consumers interested in natural ingredients. You might create marketing materials that show your products' eco-friendly aspects and promote them on platforms like eco-friendly lifestyle blogs and social media groups.

These methods are various ways that businesses use to reach the target audiences and promote their products or services.

Certainly! Here's a breakdown of each concept in simple terms:

 20. Mobile Marketing

Mobile marketing means reaching out to people through their smartphones or tablets. This can include sending text messages (SMS), creating mobile apps, or making websites that work well on mobile devices.

For example, if you own a pizza restaurant, you might send out text messages with special offers to people in your area.

 21. Direct Marketing

Direct marketing involves contacting potential customers directly to encourage them to act, such as purchasing or signing up for a service. This can be achieved through mail, email, phone calls, or text messages.

For example, a clothing store might send out emails with discount codes to encourage people to shop online.

 22. Relationship Marketing

Relationship marketing is building and maintaining long-term connections with customers. It's about making them feel valued and appreciated so they keep coming back. This can involve personalised communication, loyalty programs, and excellent customer service.

For example, a coffee shop owner could offer loyalty programs where customers can get a free coffee after purchasing a certain number of drinks.

 23. Personalised Marketing

Personalised marketing tailors messages and offers to customers based on their preferences, behaviours, and past interactions with your brand. This might involve suggesting products based on previous purchases or sending personalised emails.

For example, an online bookstore might send emails with book recommendations based on what customers have bought or viewed on their website.

 24. Proximity Marketing

Proximity marketing involves using technologies like Bluetooth or WiFi to send targeted messages to customers near your business location. For example, send a discount coupon to someone's phone when they walk past your store.

For instance, a restaurant might use Bluetooth beacons to send special offers to people's phones as they walk by.

 25. Seasonal Marketing

Seasonal marketing involves creating campaigns and promotions that coincide with seasonal events, holidays, or trends. This can help businesses capitalise on timely opportunities and connect with customers during specific times of the year.

For example, a clothing retailer might run a promotion for a back-to-school season or create a holiday-themed advertising campaign for Christmas.

 26. Cause Marketing

Cause marketing involves aligning your brand with a charitable cause or social issue to create a positive image and build emotional connections with customers. It's about showing that your company cares more than just making money.

For instance, a shoe company might donate shoes to a proper child for every pair sold.

 27. Public Relations (PR)

Public relations involves managing a brand's reputation and cultivating positive relationships with the media and the public. This consists of issuing press releases, arranging media coverage, and promptly and effectively responding to negative publicity.

For example, a company launching a new product might send a press release to announce it and invite journalists to attend a launch event.

 28. Referral Marketing

Referral marketing is a strategy for encouraging current customers to refer new and unique customers to a business. This can be done through incentives like discounts, freebies, or rewards for the referrer and the new customer.

For instance, a ride-sharing app might offer free ride credits to customers who refer their friends to sign up for the app.

These are various strategies that businesses can use to engage with customers, market their products or services, and achieve long-term success.

Of course! Here's a breakdown of each concept in simple terms:

 29. Undercover Marketing

Undercover marketing involves promoting your product or service subtly or disguisedly, often without the target audience realising they are being marketed to. It could be through product placements in movies or TV shows or influencers subtly mentioning a product in their social media posts without explicitly promoting it.

For example, a character in a popular TV show might be seen using a specific smartphone brand, subtly promoting it to viewers without directly advertising it.

 30. Conversational Marketing

Conversational marketing is about engaging customers in real-time, one-on-one conversations through chatbots, messaging apps, or live chat to answer questions and guide purchasing decisions. It's about providing personalised assistance to customers whenever needed, making their shopping experience more convenient and enjoyable.

For instance, if you visit a website and have questions about a product, you might see a chatbot asking if you need help. This allows you to ask questions and get immediate answers.

 31. Customer Experience (CX) Marketing

Customer Experience (CX) marketing focuses on improving the overall customer experience across all touchpoints to build satisfaction and loyalty. It involves understanding customer needs and designing every interaction with the customer to be as seamless and enjoyable as possible.

For example, a company might invest in user-friendly website design, fast and efficient customer service, and personalised marketing communications to enhance the overall customer experience.

 32. Drip Marketing

Drip marketing automatically sends pre-written messages to prospects or customers over time, typically via email, to tell leads and guide them through the sales funnel. It's about staying in touch with potential customers and providing them with valuable information or offers at regular intervals to keep them engaged and interested in your products or services.

For instance, a company might set up a drip email campaign that sends an email when someone signs up for their newsletter, followed by emails introducing different products or offering helpful tips related to their interests.

 33. Interactive Marketing

Interactive marketing is about creating engaging and interactive content, such as quizzes, polls, or videos, to involve customers and encourage active participation. It's about making marketing fun and memorable by allowing customers to interact with the content.

For instance, a beauty brand could develop an interactive quiz to assist customers in finding the skincare routine that best suits their skin type and concerns, enhancing the shopping experience through personalisation and enjoyment.

 34. Event Sponsorship

Event sponsorship involves partnering with events to promote your brand, gain visibility, and connect with potential customers. Sponsoring a local charity event, a sports tournament, or a music festival allows your brand to be associated with the event and reach a larger audience.

For instance, a beverage company might sponsor a music festival by providing drinks for attendees and prominently displaying its logo throughout the event venue.

 35. Cross-Promotion

Cross-promotion involves collaborating with other brands or businesses to promote each other's products or services, expand reach, and attract new customers. It's about leveraging each other's audiences and resources to mutual benefit.

For example, a clothing brand might partner with a famous shoe brand to create a joint marketing campaign promoting both products. This would reach both brands' audiences and introduce each other's customers to new products they might be interested in.

These are all different strategies that businesses can use to engage customers, improve the overall customer experience, and ultimately drive sales and growth.

 36. Geo-Targeted Marketing

Geo-targeted marketing involves sending marketing messages and offers to customers based on location. This is done using tools like GPS and location-based services on smartphones. For example, a coffee shop might send out a special offer to people who are nearby, enticing them to stop in for a drink.

 37. Behavioral Marketing

Behavioural marketing uses data on customer behaviours and actions, such as browsing history and purchase patterns, to deliver targeted and relevant marketing messages. For example, an e-commerce company could offer tailored product suggestions based on a customer's past views or purchases.

 38. Video Marketing

Video marketing concerns creating videos to boost your brand, explain products, and engage with your audience. These YouTube videos can be shared on YouTube, social media, and your website. For example, a cosmetics company might create tutorial videos showing how to use their products.

 39. Podcast Marketing

Podcast marketing involves creating your podcast or sponsoring existing podcasts to reach a targeted audience through audio content. This can be a great way to connect with people who enjoy listening to podcasts while they commute, work out, or relax at home.

 40. Voice Search Marketing

Voice search marketing involves optimising your content and marketing strategies for voice search technologies like Siri, Alexa, and Google Assistant. This means structuring your content to make it easy for these voice assistants to understand and present to users who are conducting voice searches.

 41. AI and Machine Learning Marketing

Using AI and machine learning for marketing involves using algorithms to analyse data, predict customer behaviour, and personalise marketing efforts on a large scale. This can help businesses deliver more relevant, unique, and timely customer messages, increasing engagement and conversion rates.

 42. Sustainable/Green Marketing

Sustainable or green marketing promotes your brand's commitment to environmentally friendly practices and sustainable products. This can include using recycled materials, reducing carbon emissions, or supporting environmental causes. By highlighting these efforts, businesses can attract eco-conscious consumers who prioritise sustainability when purchasing.

These marketing strategies aim to reach and engage with customers differently, ultimately driving business awareness, interest, and sales.

 43. Lifestyle Marketing

Lifestyle marketing connects your brand with a particular lifestyle or culture to appeal to customers who identify with that way of living. It involves understanding your target audience's values, interests, and behaviours and aligning your brand with those aspects of their lives. For example, a fitness apparel company might use imagery of active and healthy lifestyles to appeal to customers who prioritise fitness and wellness.

 44. User-Generated Content Marketing

Allowing customers to create and share content related to your brand lies at the core of user-generated content marketing . This content can be reviews, photos, videos, or social media posts highlighting customers' experiences with your products or services. It adds credibility to your brand because unique customers are more likely to count the recommendations of their peers. For example, a restaurant may invite diners to share photos of their meals (food) on social media using a specific hashtag.

 45. Ethical Marketing

Ethical marketing emphasises your brand's ethical practices, such as fair trade, social responsibility, and transparency. It's about demonstrating to customers that your brand operates with integrity and cares about more than just making a profit. Ethical marketing can attract and retain customers who value companies prioritising ethical business practices. For example, a clothing company might promote its use of sustainable materials manufacturing practices to appeal to environmentally conscious consumers.

 46. Retention Marketing

Retention marketing focuses on retaining existing customers by implementing strategies to build loyalty and foster long-term relationships. This could include offering loyalty programs that reward customers for repeat purchases, providing special offers or discounts to existing customers, and sending personalised communications to show appreciation for their continued business. Retention marketing is crucial because retaining existing customers is more cost-effective than acquiring new ones. Also, loyal customers are more likely to repeat purchases and recommend your brand to others.

 47. Experiential Marketing

Experiential marketing entails creating memorable and immersive experiences that engage customers with your brand. This may involve organising events, pop-ups, or interactive installations that enable customers to uniquely and memorably interact with your products or services. Experiential marketing helps to build emotional connections with customers and encourages them to form positive associations with your brand. For example, a beverage company might create a pop-up bar where customers can sample new drinks and participate in interactive activities.

 48. Programmatic Advertising

Programmatic advertising uses automated technology to buy and sell digital advertising space in real-time. It allows advertisers to target unique audiences and bid on ad placements based on demographics, interests, and online behaviour. Programmatic advertising offers greater efficiency and precision than traditional ad-buying methods, enabling advertisers to reach the right audience with the right message at the right time. For example, a digital retailer could utilise programmatic advertising to reach individuals who have previously visited their website, offering tailored product suggestions.

49. Account-Based Marketing (ABM)

Account-Based Marketing (ABM) is like treating each of your essential clients as if they were their market. Instead of appealing to a broad audience, you focus on specific businesses and customise your marketing efforts to suit their unique needs and challenges. Let's say you run a software company and have a handful of big clients who bring in a significant portion of your revenue. With ABM, you'd work closely with your sales and marketing teams to understand these clients inside and out. You'd create personalised marketing materials and presentations for each client, highlighting how your software can convey discomfort points and help them reach their goals. 

For example, if one of your clients is a large retail chain, you might tailor your messaging to focus on how your software can streamline inventory management and improve customer service. By taking this targeted approach, you're more likely to resonate with your clients and build stronger, long-lasting relationships that benefit both parties.

50. Neuromarketing

Neuromarketing is a field of marketing that applies principles from neuroscience and psychology to understand consumer behaviour and improve marketing effectiveness. By studying how the brain processes information and makes decisions, neuromarketers aim to gain insights into consumers' thoughts, emotions, and motivations, which can be used to create more compelling and persuasive marketing campaigns. Techniques used in neuromarketing research may include brain imaging technologies such as fMRI and EEG and psychological experiments and surveys to measure responses to various marketing stimuli. For example, a beverage company might use neuromarketing techniques to test different packaging designs and branding elements to see which ones elicit the most potent positive emotional responses from consumers, ultimately leading to higher sales and brand loyalty.

These types of marketing provide even more options for creating an effective marketing strategy.