How Public Media Solution Transformed Infinity Biryani Studio’s Digital Growth: A Case Study

In the highly competitive food and franchise industry, standing out in search results is no easy task. Infinity Biryani Studio, a rising name in the biryani franchise market, faced challenges in organic visibility, traffic generation, and lead conversions.

Through a strategic SEO and content marketing approach, the brand achieved remarkable growth, ranking #1 for "Biryani Franchise", increasing organic traffic, and boosting franchise inquiries.

In this case study, we’ll break down the challenges, SEO strategies, keyword rankings, and the impact of digital optimization that helped Infinity Biryani Studio dominate the search results and expand its business.

Let’s dive into this SEO success story! 

 

Key Highlights:

✅ Founded in: 2022
✅ Industry: Food & Beverage (Biryani Franchise & Restaurant)
✅ Specialty: Authentic, high-quality biryani with a variety of flavors
✅ Business Model: Low-investment franchise opportunities
✅ Website: infinitybiryani.com

Infinity Biryani Studio is not just about great food—it’s about creating a profitable business model for entrepreneurs who want to invest in a successful, low-cost franchise. Their innovative approach, affordable pricing, and strong digital presence have helped them gain significant online visibility and customer engagement.

 

The Problem/Challenge

Before implementing a well-structured SEO and digital marketing strategy, Infinity Biryani Studio faced multiple challenges that impacted its brand visibility, online engagement, and franchise expansion efforts.

 

1️⃣ Low Online Presence & Brand Awareness

Despite having a strong offline presence, Infinity Biryani Studio struggled with limited digital visibility. The brand’s website was not ranking well on search engines, making it difficult for potential customers and franchise investors to discover their offerings.

 

2️⃣ High Competition in the Food & Franchise Industry

The biryani and food franchise industry is highly competitive, with many established brands already dominating Google search results. Competing with well-known names for keywords like “best biryani,” “biryani franchise,” and “low-cost food franchise” was a significant challenge.

 

3️⃣ Lack of Organic Traffic & Customer Engagement

Although the website was live, it was not attracting enough organic traffic. The limited number of visitors meant fewer online food orders and franchise inquiries. Without a well-optimized SEO strategy, Infinity Biryani Studio was missing out on potential customers who were actively searching for biryani and franchise opportunities online.

 

4️⃣ Limited Awareness About Franchise Opportunities

The brand offers affordable and profitable franchise options, but many aspiring entrepreneurs were unaware of these opportunities. Keywords like “biryani franchise” and “food franchise under 5 lakh” had high search volumes, but the website was not ranking well enough to capitalize on this demand.

 

5️⃣ Low Click-Through Rates (CTR) & Conversion Issues

While the website was appearing in search results for relevant queries, the Click-Through Rate (CTR) was relatively low. This indicated that:
✔ The meta titles and descriptions needed better optimization.
✔ More engaging calls-to-action (CTAs) were required.
✔ The website’s content structure needed improvements to drive conversions.

 

6️⃣ Need for a Strong Content & SEO Strategy

With a growing digital audience, Infinity Biryani Studio needed an SEO-focused content strategy to improve its rankings, attract organic traffic, and increase brand engagement. The challenge was to:
✔ Optimize the website for high-ranking keywords.
✔ Improve blog content to attract food lovers and franchise seekers.
✔ Create structured data to improve search engine visibility.
✔ Strengthen the website’s backlink profile for better domain authority.

With these challenges in mind, Infinity Biryani Studio needed a comprehensive digital marketing approach to enhance its online presence and drive more leads.

 

The Solution

To overcome the challenges faced by Infinity Biryani Studio, a comprehensive SEO and digital marketing strategy was implemented. The goal was to increase search visibility, boost organic traffic, and enhance franchise inquiries. Below are the detailed solutions that contributed to the brand’s online success.

 

1️⃣ Advanced SEO Strategy for Higher Rankings

✔ Keyword Research & Targeting:

• Conducted in-depth research to identify high-volume, low-competition keywords.
• Optimized for keywords like “biryani franchise under 1 lakh” (1K+ impressions), “best biryani in Pune” (2.3K impressions), and “food franchise under 1 lakh” (1.1K impressions).

✔ On-Page SEO Enhancements:

• Revamped meta titles & descriptions to improve click-through rates (CTR).
• Optimized headings, content structure, and internal linking for better navigation.
• Improved image SEO by adding alt texts and compressing images for faster page speed.

✔ Technical SEO Fixes:

• Mobile optimization: Ensured fast loading speeds on mobile devices.
• Implemented structured data (schema markup) to enhance Google search snippets.
• Fixed crawl errors & broken links for better indexability.

 

2️⃣ High-Impact Content Marketing Strategy

✔ SEO-Driven Blog Posts & Articles

• Created engaging, keyword-optimized content to attract food lovers and franchise investors.
• Top-performing articles:
  • “10 Types of Biryani Every Food Lover Must Try” → 94K+ impressions, 1.2K clicks
  • “Biryani Franchise Under 1 Lakh” → 22K+ impressions, 1.5K clicks
  • “Top Biryani Franchises in India 2025” → 11K+ impressions, 454 clicks

✔ Localized Content for Targeted Search Traffic

• Created location-based content like “Best Biryani Restaurant in Pune” (11K impressions) to capture regional search traffic.

✔ Franchise-Focused Content for Lead Generation

• Developed franchise landing pages with detailed investment plans, ROI calculations, and FAQs.
• Result: Higher engagement and direct inquiries from potential franchisees.

 

3️⃣ Website Traffic Growth & Engagement

✔ Massive Growth in Search Engine Performance (Last 3 Months)

• Total Clicks: 5.13K
• Total Impressions: 209K
• Average Click-Through Rate (CTR): 2.5%
• Average Position: 6.6 on Google rankings

✔ Top Queries Driving Organic Traffic

• “Biryani” → 35K+ impressions, 691 clicks
• “Biryani franchise under 1 lakh” → 1K+ impressions, 285 clicks
• “Chicken biryani” → 17K+ impressions, 167 clicks

✔ Growth in Global Audience

• India: 3.2K active users
• United States: 1.1K active users
• United Kingdom, UAE, Canada, Germany, France also contributed to the growing international traffic.

 

4️⃣ Franchise Awareness & Lead Generation Strategy

✔ Optimized Landing Pages for Franchise Investors

• Created highly informative franchise pages with investment details, business benefits, and testimonials.
• Result: Increase in inquiries & sign-ups for franchise opportunities.

✔ Higher Ranking for Franchise-Related Keywords

• "Biryani franchise under 1 lakh" → Ranked in Top 3 results
• "Best food franchise in India" → Improved visibility in search rankings

✔ Effective Calls-to-Action (CTAs)

• Added “Request Franchise Info” buttons on high-traffic pages.
• Improved form submission rates & lead generation.

 

5️⃣ Backlink & Authority Building for Long-Term Growth

✔ Improved Domain Authority & Website Credibility

• Built high-quality backlinks from food blogs, business directories, and franchise websites.
• Increased referring domains, improving SEO ranking stability.

✔ Featured in Industry-Specific Listings

• Secured placements in top food and franchise-related directories, leading to increased referral traffic.

✔ Guest Blogging & Content Partnerships

• Published content on relevant external websites to drive additional brand exposure.

 

Keyword Ranking & Performance Analysis

 

To further strengthen Infinity Biryani Studio's online visibility, an in-depth keyword ranking strategy was implemented. This helped the brand rank higher for high-volume, relevant search terms, driving targeted organic traffic and increasing franchise inquiries. Below are the key highlights of the SEO keyword rankings:

 

1️⃣ Top-Ranking Keywords

📌 High-Performing Keywords & Their Positions:

• "Biryani franchise" → Ranked #1 (880 search volume, 14.29% traffic share)
• "Best Biryani in Pune" → Ranked #6 (5.4K search volume, 7.47% traffic share)
• "Types of Biryani" → Ranked #5 (4.4K search volume, 4.56% traffic share)
• "Biryani Banane Ka Tarika" → Ranked #6 (3.6K search volume, 3.11% traffic share)
• "Rawther Biryani" → Ranked #7 (1.9K search volume, 2.94% traffic share)

These rankings indicate a strong presence in both commercial and informational search intent, ensuring the brand captures users interested in ordering biryani, exploring varieties, and starting a franchise.

 

2️⃣ Keyword Distribution by Intent

🚀 Breakdown of Search Intent for Ranked Keywords:
✅ 47.6% Informational Keywords – Engaging content like "types of biryani" & "biryani recipes" attracted food lovers.
✅ 37.9% Commercial Keywords – Franchise-related searches increased business inquiries.
✅ 12.2% Transactional Keywords – Direct interest in franchise investments and orders.
✅ 2.2% Navigational Keywords – Users specifically searching for Infinity Biryani Studio brand.

🔹 Strategic Takeaway: The brand successfully targeted high-intent users, ensuring that traffic was not just high in volume but also valuable for conversions.

 

3️⃣ Keyword Positioning & Competitive Growth

📊 Growth in Organic Search Positioning:

• 393 keywords ranked in search engines.
• Significant growth from last year, showing strong SEO momentum.
• Higher rankings in the top 10 positions, capturing maximum clicks & impressions.

📍 Competitive Positioning:

• Competing with top biryani brands and franchise directories, Infinity Biryani Studio has carved a strong digital presence in the industry.
• The brand has outperformed competitors like strategizer.in and theweddingbiryani.com in franchise-related search terms.

 

4️⃣ Organic Traffic Growth from Keyword Rankings

✅ Total Organic Traffic: 3K+ per month
✅ Organic Keywords Ranking: 393 keywords
✅ Domain Authority Score: 10 (Improved with backlinks & SEO efforts)

🔹 Major Traffic Sources:

• 97% of traffic from India (Strong local SEO optimization).
• Growing presence in the US, UK, and Bahrain, indicating global interest.

🔹 SERP Features Impact:

• 46% of ranked keywords feature in Google’s SERP features (e.g., featured snippets, rich results).
• More visibility in "People Also Ask" sections, bringing in informational traffic.

 

Results of the SEO & Digital Strategy

📈 Significant increase in website traffic and engagement
📈 Higher rankings for competitive food & franchise-related keywords
📈 Boost in franchise inquiries & business opportunities

 

Results & Success Metrics

The implementation of a comprehensive SEO, content marketing, and digital strategy delivered remarkable growth for Infinity Biryani Studio. The results were evident in increased search visibility, organic traffic, franchise inquiries, and user engagement.

 

1️⃣ Significant Growth in Organic Search Performance

✅ Total Clicks: 5.13K (in 3 months)
✅ Total Impressions: 209K
✅ Average Click-Through Rate (CTR): 2.5% (showing improved engagement)
✅ Average Google Ranking Position: 6.6 (better visibility on search results)

📌 Key Traffic Insights:

• Traffic Surge in Mid-February: Notable growth in clicks & impressions due to SEO efforts.
• Mobile-Optimized Pages Performed Better: Faster-loading pages had lower bounce rates.
• Longer Session Durations: Users engaged more with blogs, franchise pages, and menu sections.

 

2️⃣ High-Performing Keywords Driving Traffic

🚀 Top Queries (Last 3 Months):

• "Biryani" → 35K+ impressions, 691 clicks
• "Biryani franchise under 1 lakh" → 1K+ impressions, 285 clicks
• "Infinity Biryani Studio" → 1.5K impressions, 202 clicks
• "Chicken Biryani" → 17K+ impressions, 167 clicks

💡 SEO Improvement:

• Increased rankings for franchise-related keywords, bringing in more investor inquiries.
• Stronger presence in the food industry, leading to higher organic brand discovery.

 

3️⃣ Surge in Website Traffic & Engagement

📊 Traffic Breakdown by Source:
✅ Organic Search: 3.4K sessions (104.5% growth)
✅ Direct Traffic: 257 sessions (41.2% growth)
✅ Referral Traffic: 10 sessions (65.5% growth)
✅ Organic Social Media: 26 sessions (25.7% growth)

🌎 Top Visitor Locations:

• India (3.2K active users)
• United States (1.1K active users)
• United Kingdom, UAE, Canada, Germany, France (Steady growth in international traffic)

📈 User Engagement Boost:

• Higher page views per session, indicating deeper interest in franchise/business opportunities.
• More clicks on CTA buttons (franchise inquiry & menu orders).

 

4️⃣ Increased Franchise Inquiries & Business Growth

🏆 Success in Franchise Lead Generation:

• More entrepreneurs discovered the "Biryani Franchise Under 1 Lakh" opportunity.
• Franchise-related pages saw higher engagement and inquiries.
• Improved form submissions and contact requests from potential investors.

🔝 High-Performing Franchise Pages:

• "Biryani Franchise Under 1 Lakh" → 22K+ impressions, 1.5K+ clicks
• "Top Biryani Franchises in India 2025" → 11K+ impressions, 454 clicks

📌 Impact on Business:

• More inquiries from potential franchisees.
• Better brand authority in the franchise space.
• Positioned as a top player in the "low-cost food franchise" market.

 

5️⃣ Stronger Online Brand Presence & Authority

✅ Domain Authority Growth: More backlinks from industry-relevant sites boosted search credibility.
✅ Google SERP Improvements: Higher rich snippets & featured results for key search terms.
✅ Better User Trust & Engagement: Visitors spent more time exploring franchise opportunities.

 

Final Impact & Achievements

The SEO and digital marketing strategy implemented for Infinity Biryani Studio successfully enhanced its online presence, organic search traffic, and franchise inquiries. By leveraging keyword optimization, high-quality content, and technical SEO improvements, the brand positioned itself as a top player in the biryani franchise industry.

🚀 Key Success Highlights:
✅ 209K+ Google impressions, boosting brand visibility.
✅ 5.13K+ organic clicks, leading to higher engagement.
✅ Higher rankings for franchise-related keywords, increasing business leads.
✅ Significant growth in franchise inquiries & customer interactions.

The brand’s strong online presence now makes it a go-to destination for biryani lovers and aspiring food entrepreneurs.

Final Thoughts

With a solid digital marketing foundation in place, Infinity Biryani Studio is on track for long-term growth in both the food and franchise industries. By continuing to optimize its digital presence, the brand aims to expand its customer base, increase franchise sales, and establish itself as India’s leading biryani brand.

How Public Media Solution Fueled This Growth 

The remarkable transformation of Infinity Biryani Studio would not have been possible without the expertise of Public Media Solution. As a leading SEO and digital marketing agency, Public Media Solution implemented strategic solutions that helped the brand achieve:

✔ Higher Search Rankings – Ranking #1 for "Biryani Franchise" and multiple high-volume keywords.
✔ Massive Traffic Growth – Increasing organic visitors and engagement through optimized content.
✔ Better Franchise Visibility – Driving more business inquiries and franchise applications.
✔ Strong Online Authority – Enhancing brand credibility through SEO and content marketing.

Want to Grow Your Brand Like This? Let’s Talk!

At Public Media Solution, we help businesses achieve exceptional digital success through SEO, content marketing, and data-driven strategies.

🚀 Want to scale your brand’s online presence? Let’s connect!

📩 Contact us today and take your business to the next level!