Corporate Training Videos: Enhancing Employee Learning and Development

Every company in today's world wants to hire a skilled employee. Of course, why would anyone want to hire an unskilled employee? But, as the skill gap is increasing between the technology and the people needed to use it, there is a high demand for skilled workers and employee learning and development programs.

Many companies, whether they like it or not, need to spend on employees' training and development, not just for their company's benefit but as a social responsibility too. Talking about employees' learning and development, will there be any better method than corporate training videos?

Public Media Solution, the leading company helping businesses grow in this cutthroat market, has come up with this blog on the importance of corporate training videos for employees.

Videos can be a great training tool if used properly, but boring material will make staff members quickly lose interest. You don't need to worry about a single thing, as we are here with our comprehensive guide to corporate training videos. Let's start!

What Are Corporate Training Videos?

Any video that is created with the intention of educating a specific audience about company policies and procedures or training personnel can be referred to as a corporate training video.

When you create a corporate training video, you're using video material to show viewers how to perform effectively as a member of your expert team. You can utilize training videos to illustrate a range of procedures, concepts, and issues that your staff can encounter.

In order to engage in a better way with personnel, training videos always incorporate both audio and visual content. Studies have found that visual learning tools like videos and other visual media can increase learning by up to 83 percent when compared to non-visual formats!

An efficient video training approach can greatly aid your organization in standing out in the increasingly fierce competition all businesses face to acquire new workers while retaining their top staff. However, choosing to include video in your business training materials versus actually doing so can be very different.

How Corporate Training Videos Improve Employees Learning And Development?

Accessibility and Convenience

If you will choose cloud storage for corporate video production and storage, employees can access it from anywhere. It will help employees to learn at their own pace and convenience. This flexibility accommodates different learning styles and schedules.

Better Engagement And Consistency

Training videos provide all employees with a consistent message and content. So that will surely lead to same information and training experience. Moreover, studies have shown that well-designed training videos engage employees better. That is due to visually appealing content, animations, and real-life examples. This makes learning more enjoyable and memorable.

Reinforcement And Retention

Videos can be used for reinforcement training. Employees revisit specific sections or topics as needed to refresh their knowledge. What’s more? Visual and auditory elements in videos enhance information retention. Employees are more likely to remember what they see and hear.

Cost-Effectivelenss With Scalability

Creating and distributing training videos is more cost-effective than traditional in-person training sessions. And no one can deny that in-person training involves various associated costs.

Videos are scalable. So, the management can train a large number of employees simultaneously without the need for additional trainers or resources.

What To Included In Corporate Training Videos?

Corporate videos come in different styles and executions, and the content they deliver is not the same every time either. In some corporate training videos, you might see animated content, while in others, a live actor speaks with the audience directly. It totally depends on you, what you want to include in your video!

Well, to determine the best corporate training videos for your business, you need to understand your business's needs and requirements. There are some explainer videos through which you can simply communicate your business ideas by talking.

On the other hand, you can also provide real-life examples, showing actual scenarios or situations to the audience for a better understanding of the project. In our opinion, you should always prefer contacting companies dealing with end to end corporate video production and seek help for best videos.

How Can You Make A Good Corporate Training Video?

Creating an effective corporate training video involves is all about planning and attention to various factors. And who is better than us to give tips and tricks on that.

1. Begin your work by having a clear understanding of the objectives of the training video.
2. Through you know the target audience those are employees, try to understand their needs, and their level of expertise. Thats required to Tailor the content and style of the video.
3. Develop a detailed script and storyboard. Make sure it has outlines for content, visuals, and narration for each section of the video.
4. Now, the time to choose an appropriate visual style. There are many options from animations, live-action footage, or a combination to simple one-way type video. Use consistent branding elements and graphics to maintain a professional look.
5. Keep the content concise, relevant, and engaging. You can try brbeaking complex topics into digestible segments.  Don’t forget to use real-life examples and scenarios in the corporate video.
6. Select a clear and professional narrator or speaker.  The narrator should speak at a comfortable pace, with proper enunciation, and avoid monotone delivery.
7. Visuals require clarity. Use graphics, charts, and animations to reinforce key points. Pay attention to lighting and camera angles in live-action footage.
8. Incorporate interactive elements like quizzes, polls, or questions to engage viewers and reinforce learning. Keep the video's duration reasonable. Shorter, focused segments are often more effective than lengthy videos.
9. Before finalizing the video, review it for accuracy, clarity, and effectiveness. Do a pilot testing with a small group of employees.
10. Encourage feedback from viewers and use it to improve future training videos. Continuous improvement is key to creating better and better corporate videos.

Conclusion

Corporate training videos have emerged as a powerful tool for enhancing employee learning and development in today's dynamic business landscape. If you’ve not opted for that, it's time to do so at the earliest.

It's a flexible and accessible way to deliver consistent, engaging, and standardized training experiences to employees across diverse roles and locations. Need any help? Don’t miss to contact Public Media Solution.