Emotional Branding Your Way To Success

Whenever we come across some amazing advertisements on television or mobile phone and our heart gets right into it with deep sense and we couldn’t get over the advertisement is what we call emotional branding?

For example, a great story of a soldier not being home during the time of festival and his mother keep waiting for him but no sign of him coming back home and on the day of the festival is where his mother is in tears looking at the stars and missing his son and the son surprises her from behind with different sweets from haldiram is what we call emotional branding. Here the brand is haldiram sweets and it’s been delivered so emotionally to them and its audiences as well who are watching this on television and experiencing the same situation in real life as well.

Let’s get into details of What is Emotional Branding?

Emotional Branding explains the relationship between the product & the consumer. Emotional branding is the process of creating, executing and implying the brand strategy. Positive emotions are love and happiness which we know about but some emotions are way beyond to explain emotions like seeing someone after a long time and the emotions of pride, inspiration.

Let’s discuss some of the Pros & Cons of Emotional Branding

Pro’s of emotional branding are as follows

a) Emotional branding helps you to stand out from the competition by developing a creative story.

b) It is very easy to connect with the audience creating common facts and stories, stories in real-life situations.

c) You could create personalized and targeted campaigns

d) Emotional branding has a higher targeted audience and ROI

Cons Of Emotional Branding Are As Follows

a) Sometimes emotional branding is tricky & complicated.

b) It is complicated to put out any emotions in the advertisement because what if that person does not connect with it.

c) Sometimes it leads to disappointing consumers knowing that the message is not conveyed properly.

5 Reasons to engage in Emotional Branding

1.Look out for the concepts

Conceptualizing every strategy helps you understand every part of emotional branding. Adding an effective concept to your emotional branding would let the target audience make an interest automatically. But if there is no concept with the emotional branding it would look like a mess and people would not understand your story.

2. Works better with storytelling

Storytelling is the most effective way of marketing or advertising a brand to its target audience. Storytelling lets you understand the background of the brand and helps you connect with it emotionally. Most of us relate to the story that it makes you think about it more and look for it. If storytelling in emotional branding is done correctly then it works so well to increase sales and traffic.

3. Improves your marketing campaigns

Emotional Branding helps you improve your marketing campaigns so well when you wish to promote your new company or brand. Emotional Branding would choose the right time to gain that attention from the target audience whether it’s Christmas or Halloween it would connect your brand at a very emotional level. It would give you everything from creating to applying to executing.

4.Use different social media

Well targeting different people on social media is something very effective for a brand to use such strategies. But when you use social media to connect with people using emotional branding connect with them by using such a method which everybody uses it for. Like for example if people on Instagram communicate with others through various features like poll using or asking questions or putting up the meter of excitement is what the social media communicates on different platforms.

5. Let your brand help other purposes

Emotional Branding isn’t only when you create an emotional advertisement, it is about the brand as a whole. Just connecting emotionally sometimes doesn’t work. Having a purpose for it in today’s time works the best. For example, if you own a food restaurant and you plan to contribute something to an NGO by providing food, let the audience choose your restaurant because your restaurant is doing a good job by donating food to the no shelter and living people.

Conclusion

Emotional Branding Services is sometimes rainbows and sometimes thunder. Not everyone today is emotional but trying your best to target the audiences and having a greater authenticity is what makes you stand out of the crowd.