Mastering the Art of Content Marketing for Business Growth

Using content marketing to expand the scope of your business can be a bit difficult if you don’t know where to start. In this post, we aim to educate you on the different facets of content marketing that you can utilise to grow your business and reach your goals.

To fully capitalise on the market, your content must be presentable and relatable to a mass audience. 

This means successfully implementing the latest technology in your marketing campaigns, which can help you distinguish your content from that of your contemporaries.

It also means grabbing every opportunity for collaborative work and doing ample content planning and scheduling. 

So, without any further ado, let’s get started!

Tips for Content Marketing

Make use of AI
We know that this tip is becoming a cliché at this point, but there’s a reason it’s recommended repeatedly.

Artificial intelligence tools provide ultimate convenience for your content needs. They can optimise your content, whatever you need, however you need it.

This sounds too good to be accurate, but we promise you that it is. You just need to understand the techniques for utilising these tools to market your content successfully.

1.Content optimization

Sometimes, you have top-notch content filled with bright ideas and unique concepts. However, it misses the bullseye as it needs more clarity to deliver your message efficiently. Hence, you should get the help of AI tools to enhance your content.

• Content delivery

AI can improve content delivery, making the marketing effort more effective.

Two main things can impede good content delivery: 1) bad readability and 2) inconsiderate use of industry/niche-specific jargon.

The audience is mostly on an average reading level and can’t comprehend complicated vocabularies like niche Jargon or an old English word. Instead, look to tone down difficult words to target the laypeople. Use easier words with a rarity of complex, industry-specific jargon.

Even if you have to use some Jargon, try to briefly explain in simpler terms what it means to your audience. This will improve your delivery of the content, and your audience will feel less distant from your text.

You should also change sentences from passive to active voice to improve your content’s readability. Readability, in general, should be excellent for a text. There must be clear linkages between paragraphs, and the writing should flow nicely from section to section.

Readability becomes crucial, especially when the audience is reading an intricate topic with a variety of vocabulary and difficult words.

If you find it difficult to proofread and make important edits, you can always use AI tools, such as an AI-based paraphrase tool, to restructure your work for better readability and removal of difficult words.

Let us show you how what we mean:

• Targeted audience selection

The use of AI can truly make your job easy. Intelligent systems can generate extremely useful insights from your business’s data that you can use to market your offerings to the targeted people successfully.

Selective advertisements are really important for your business as they can save a lot of materials or resources (no irrelevant people will be shown your content, so fewer ignorant customers) and, thus, will help you generate more revenue.

A data model is fed to the AI, which analyses the data to catch critical patterns. It tells you what’s trending in a particular region, what gender likes which article, and what ages people are more interested in reading a topic than other topics. 

However, this technique is only workable if you have decent experience with data science or a skilled enough team to handle data modelling for AI. However, there is still a possible workaround.

An example of selecting a target audience for your content marketing campaign without getting into too many problems is using analytics tools like the all-famous Ahref. Using Ahref can help you understand the geographical location of your readers as well as the user intent of your targeted keywords (in the context of SEO).

Hence, you will be well aware of the response of a diverse population to your content and will easily place selective advertisements for them.

2.Content Personalization

Make AI your friend to win people’s hearts. Write content that strikes the mark every time you present it by following these few steps:

• Getting ideas

Use AI to get ideas or outlines about your content. Provide the AI with prompts discussing your target audience’s preferences, behaviour, and choices.

The intelligent systems will provide you with brilliant ideas and targeted keywords you can use to generate content. The focused content will catch the attention of your specific customer base, and your content will be an instant hit.

• Connecting with the audience

Research has proven that emotional responses to ads and products are more likely to drive buying decisions than rational thinking. Generating an emotional response means fixing your tone, understanding whom you are talking to, and identifying pain points you can touch upon.

Pain points can be the main talking points about an audience. For instance, if we target children under ten, our targeted keywords will be related to ‘toys’, ‘playing’, and so on. This tip will help you connect better with your audience and get that emotional response we discussed.

Using Neural Networks, AI tools can help you generate emotional responses to your content. Plenty of AI content generators like Perplexity can write for you based on the ‘mood’ and ‘tone’ you choose for the text. 

Such AI tools have pre-defined modes and even an option for a custom mode, where you can change the tone for a specific part of a text rather than the whole document.

Marketing Together: Collaborations

Make professional friends and earn from and for them. In simpler words, offer them value to take value.

The best way to exchange value is to write content for your business partners (aka guest posts) and run promotional messages (like ads, etc.) on each other’s platforms. This will generate healthy traffic for both parties and grow your business exponentially.

1.Business partnerships

The best way to make marketing collaborations is to reach out to other businesses. No, they aren’t your friends, but everyone loves money. 

Offer them guest posts on their website and write authentic, optimized content (as we discussed earlier).

Don’t be biased—once you shake hands, every piece of content they publish is now yours. So, it’s your responsibility as well to check for the quality of the content (as we told you earlier).

Also, keep your change management processes transparent to your partners and request the same. This will maintain clarity of ideas between you two and help you grow successfully.

2.Influencer marketing

Social media marketing is a sub-type of content marketing that utilises content. This marketing type includes publishing social media content that potential clients and customers can read.

To maximise the use of content marketing via social media, you should leverage influencer marketing. Influencer marketing involves your brand collaborating with a popular internet personality to give your marketing content more reach and exposure.

You can use this type of marketing to inform your customers and leads about any new products/services you may be launching, any recent sales you may have made, etc.

Post consistently
1.Scheduling content

You must provide consistent content to your audiences. For that, establish a regular posting schedule. Come up with a time that you are comfortable posting content and follow this schedule strictly. 

The schedule can also be once a week (depending on business to business) but whenever you post, make sure to provide quality content (use the tips we mentioned earlier).

• Regular post timings

Regular postings leave an impression of an active business on your audiences. This will encourage people to follow your content closely and motivate them to buy your products.

Be reasonable about it. If you feel it’s too much, hire a team or expand your current one to meet the demand for continuous content posting. 

An increased team size will divide the workload efficiently, and ensure that your content is genuine and pure.

• Announce your timings on social media

It is all about the feeling, the way audiences feel towards your content. 

Announce your content posting times on social media and keep them posted about your business ventures. 

This active communication with your audiences can make them feel connected to your content and part of a big, extended family. 

We are surprised to observe how much business can grow with this simple trick. Such active communication can also keep your recurring customers engaged with your content, allowing you to sell more.

2.Planning content

Posting regularly is only possible with careful planning of the content. And planning can be a tough task for a lot of business owners. We recommend using these techniques to help you with the planning phase:

• Dependent on scheduling

If you schedule content well, you will be able to plan your content better. Otherwise, you cannot meet your deadlines, goals, or objectives for the content.

It’s also necessary to think of content in advance of the current posting schedule. This will avoid any content backlogs in the future, and you will be able to market your content freely without any hiccups.

• Keep up with the latest trends

What is going on in the market is necessary in planning the content so that it doesn’t become obsolete. There might be many reasons why your content can get old, such as market preferences, a social media movement, or the introduction of a new technology. 

Hence, keep yourself updated on the new trends and sell accordingly. Be aware of what new things people are interested in buying and give yourself some market exposure to understand the trends well.

Conclusion

In conclusion, some tips and techniques are necessary to market your content effectively and grow your business.

Some of the tips include efficiently using AI for content optimisation and personalisation. Furthermore, co-marketing with business partners can significantly increase your brand’s reach and help you market to more people. 

Finally, consistent content posting schedules and active communication with the audience are also necessary to market better and sell more.

That’s it for the post! We hope that you understand the art of content marketing for your business’s growth,

Till then, goodbye!