Helping A Cardiologist Boost Engagement And Spread Awareness About Increasing Heart Disease Cases In India
About The Client
The client is a renowned cardiologist based in Gurgaon with over two decades of experience in the domain. He has been credited with dozens of heart surgeries with a 100% success rate. Being associated with some of the biggest cardiac hospitals in the country, the cardiologist has created a niche for themselves.
The Problem
Despite having a successful run in the healthcare sector, the client had been facing stagnancy. They were looking for more engagement through digital channels as a good number of his patients belong to the urban population. Looking at the increasing cases of cardiovascular diseases in the country, the cardiologist was also willing to spread awareness about the same, urging Indians to start taking their heart health seriously. They were looking for a combination of print and digital media to circulate their messages.
The Solution
Considering the problem, needs, and preferences of the client, Public Media Solution started a countrywide PR drive to help them convey their messages. An interview was scheduled with a prominent journalist, where the client spoke their heart out about the ongoing state of affairs with respect to heart disease in India. This interview formed the basis of multiple PR articles that talked about the cardiologist’s intention and thoughts regarding the ongoing surge
in heart disease cases in the country. The story was covered and articles were published by some of the most respected and credible media houses in the country. The PR professionals circulated the articles using both print and digital media. With the cardiologist’s target audience being in and around Delhi NCR, the PR articles were published in English and Hindi. Along with these articles, the thoughts and opinions shared by the healthcare professional were shared on all major social media platforms. The posts were made from the client’s personal account as well as the account of the hospital managed by them to get sufficient traction. The team of social media marketers focused on the public interest generated by the client’s messages to get engagement and generate leads that can later be nurtured by the cardiologist’s team. Running parallel to the PR drive was an extensive SEO campaign where the client’s profile and website climbed the search engine ladder. This complemented the PR campaign as it helped the audience find the cardiologist easily on the internet.
The Result
The well-rounded marketing campaign allowed the client to spread their message across the country. With the news of young celebrities falling prey to heart disease making waves, an expert opinion by a noted healthcare professional garnered the desired attention. The team of marketers consciously channeled all the efforts toward promoting the opinions and advice given by the cardiologists.
This helped the client receive an organic reach and a boost in consultations. With bespoke strategies used for marketing for cardiologists Public Media Solution was successful in helping its client share their concerns with the public and persuade the public to seek medical care for living healthy lives.
