Helping A Dentist Witness A Spike In Consultation And Patient Retention
About The Client
The client is a highly qualified dentist with 20+ years of experience in the domain. Having their own clinic in Pune, the client has created a favorable reputation amongst his regular patients. Having practiced internationally, the dentist is known for adhering to global healthcare standards while diagnosing and treating their patients.
The Problem
Despite being a reputed dentist, the client was not able to retain their patients over time. He witnessed a fall in the number of patients returning to them for follow-ups and regular dental checkups. Moreover, they were experiencing a stagnation in the number of consultations received due to the increasing competition in the sector. This made it difficult for the dentist to meet their expenses and continue working with advanced equipment that cost a fortune.
The Solution
Considering the problem faced by the dentist, the team of healthcare marketers at Public Media Solution ran a targeted marketing campaign spanning six months. The campaign was deliberately kept longer to witness and quantify patient retention. An expert in healthcare marketing for dentists, our team analyzed the gaps in communication between our client and their patients. This helps us discover a lack of steady and ongoing communication with patients. The dentist failed to keep their patients engaged and lost touch after one or two visits.
This led to inadequate consultations and a lack of patient retention. The healthcare marketing campaign created to tackle these problems involved an ideal combination of local SEO, digital PR, and social media optimization. Extensive and organic local SEO allowed us to look for the right keywords to help prospects living in the vicinity of the client’s clinic. From optimizing the clinic on Google My Business to making necessary changes to the dentist’s official website, our SEO experts ensured that the client received consultations from people nearby. Our healthcare SMO services helped the client establish seamless and ongoing communication with their patients. From the moment they get in touch with the dentist, we helped the client stay in touch with every patient and track their recovery to increase patient retention. Moreover, the campaign involved creating and posting engaging copies on Instagram, Facebook, and LinkedIn while using the right hashtags to attract more prospects. The digital PR for the client involved telling their success stories and sharing their USP via some of the most reputed media houses in the country. We also helped the dentist promote a free dental checkup seminar by organizing a press conference and inviting leading media houses to cover the event.
The Result
Over the course of six months, our client witnessed a 4x surge in the consultations received by them, especially from people living nearby. The idea of stretching the campaign for six months also fared well as 60% of the patients treated by the dentist returned for follow-up checkups and consultations. Needless to say, the client was satisfied by the response our healthcare marketing campaign received and the engagement they received across multiple platforms.
