Digital Marketing Agency

You must be hearing the phrase “digital marketing” an unbelievable amount of times these days! People keep talking about how it is the new-age marketing and has arrived fresh to change the norms of traditional marketing. Digital marketing is none of these fancy things. Gone are the days when the act of digital marketing was considered to be “new”. Sure, there are updates and advancements made in the field every now and then, but it is not a younger and newer form of marketing anymore.

Your Search For The Best Digital Marketing Agency Ends Here!

Public Media Solution is a prominent digital marketing agency located in Pune, India. Although we are based in Pune, our digital marketing services have reached an array of locations within as well as outside the country. We are here to help you exploit the power of digital marketing to its fullest and improve your online presence.

All our marketing services are aimed at making an increasing number of people aware of the products/ services you provide and driving an ample amount of traffic onto your website and/or social media. There are several digital platforms that can be used for advertising your business. As a reliable digital marketing agency, we look forward to helping you choose the suitable platforms and assist you in using them for marketing your services.

The primary aim of digital marketing is not too different from that of traditional marketing. Our digital marketing services are dedicated to getting you more leads that can be converted, helping you drive more sales. We use both paid and non-paid practices to put promotional content according to your business needs on the best digital platforms and attract more and more browsers to engage with you. Once you approach us to avail of our online marketing services, we will have a detailed discussion about:

Key objectives you want to attain,

The customers you are targeting,

The platforms you want to use,

The messages you want to put across

The tone of these messages,

The budget you are willing to spend on digital marketing, and

All other relevant aspects of marketing your business

Once we are clear with all these details, we will start with your project, adhering to your specific needs and preferences. Also, you can rest assured that you will be provided with a detailed report of all our activities and results obtained against the same on a periodic basis.

KPIs We Focus On

With The sole purpose of marketing goals is to ensure that they are attained after a specific period of time. As your digital marketing agency, our team cares about the return you get on your investment. For this, we focus on specific Key Performance Indicators (KPIs) to quantify our digital marketing services and measure the processes we undertake while completing your project.

Search Engine Optimization Services

Search engines have clearly dominated the internet. For all important and unimportant information we want to receive, we immediately take to a search engine to attain the same. Statistics show that more than 40,000 searches are processed by Google every second. This amounts to 3.5 billion searches processed in a day and 1.2 trillion in a year! Our search engine optimization (SEO) services are designed to convert those 1.2 billion searches per day into 1.2 billion daily opportunities!

Our digital marketing services include a lot of SEO services. These services are aimed at helping your website rank higher on the search engine results pages (SERPs). As a digital marketing agency, we understand how important it is to show on in the first one or two SERPs. The browsers today have the smallest attention spans and would not even want to check out the second pages of search results. The discovery of SEO was done to make their browsing experience better.

Our SEO services involve designing your website, making changes onto an existing website, and promoting your website to help you gain an ample amount of online traction. No matter how good your products or services are, your business will thrive only when you get people to know about your business and make them visit your website for engagement. Increased visitors would naturally increase lead generation and ultimately more sales.

Being a digital marketing agency preferred by many, all our SEO services are dedicated to providing you with organic results. We provide you with White Hat SEO services, where your website visitors are obtained purely on the basis of the site’s content and quality link building. More than the technicalities of search engines, we focus on the audience out there on the internet. This helps you attain ranks that are more authentic and sustainable as opposed to the ranks bough in an unethical manner. We believe that the discovery of SEO was done to generate organic results and resort to providing you with the same. Also, all our SEO services are provided keeping the Google Webmaster Guidelines in mind. Our digital marketing services include three major types of SEO services – on-page, off-page, and technical SEO.

As the name rightly suggests, our on-page SEO services are concerned with making changes onto your website for making it SEO-friendly. The use of keywords holds the utmost importance in our on-page SEO services. Our SEO experts will carry out detailed keyword research and use the keywords that would provide you with the desired traffic.

Our digital marketing agency contains a team of dedicated content writers that create unique, original, and engaging content. Google is serious about the originality of content while indexing websites and try our best to create content that impresses the search engines. Apart from the use of original content and suitable keywords, our on-page SEO services include carrying out an audit of your website, using the right headers and titles, optimizing images in the content, and many more.

Here, all our services are external to your website and are primarily concerned with promoting your website across the internet for driving an increasing number of visitors. Off-page SEO is all about link building. We facilitate organic and trusted websites in linking back to your website. Google always ranks the sites that are linked by reputable websites higher on the SERPs. We help you write a variety of guest posts, blogs, and articles linking to your official website, facilitating the readers to reach out to you and know more about your business. This form of online marketing helps your website garner online attention through external sources.

We have a team of experienced and reliable SEO experts and coding professionals to provide technical SEO services to you. These services are concerned with the back-end of your website, making necessary changes in the way your pages are coded. These changes in your website help it rank high up on the SERPs.

Our technical SEO services include the use of structured data, image compression, CSS file optimization, and other activities involving making changes in your website architecture. Especially when it comes to SEO, all our digital marketing services are aimed at increasing the loading speed of your websites, a factor that is considered very seriously by Google for ranking the sites.

The use of content is pivotal for a business as well as a digital marketing agency. Content is rightly called the king due to the fact that it includes all your marketing and promotional messages. We make use of original, engaging, and unique content in spreading awareness about your brand, increasing its value, and helping you generate more leads on the basis of quality content. We believe that words possess immense power to influence public opinion and if they are used in an effective way, can work wonders for your brand, helping it thrive in the market. Our content writing services include the creation of a variety of content pieces, including:

Blogs and Articles

Blogs and articles are the most common tools of content marketing used by the best marketing companies. Our team of content writers possesses a knack for writing engaging blogs for generating organic traffic for your business. As Google prefers originality and creativity of the content published, we ensure that the blogs/articles written for your business are not monotonous and boring. Our aim is to make the reader read the entire piece and click on the links added in the content to provide you with traction. If you have come this far reading this page, you can definitely vouch for it!

Whitepapers

These are the longer pieces of informational content that are created to educate readers about complicated topics. Our technical content writers help you write whitepapers for a variety of domains, explaining difficult topics in an easy and understandable language.

Infographics

Not everyone likes to read written content in a single sitting. The reduced capacity of the audience to pay undivided attention has resulted in the popularity of infographics. If you are willing to show more and tell less, we will create innovative infographics that provide visual aids to your audience and help them obtain the information you are willing to circulate in the best way possible.

Digital marketing is incomplete without social media. It is safe to say that the world has created a smaller prototype of itself on suitable social media platforms. These platforms have become an integral part of our daily lives and are definitely here to stay. We have all been the users that open a social media app on their phones the second after closing it! We understand the potential and influence of social media platforms on their users and provide you with reliable social media marketing (SMM) services.

These services are aimed at building a strong social media presence of your business and using it for generating more leads. The social media experts at our digital marketing agency have been trained in making optimum use of all prominent social media platforms. If you are new to using social media professionally, our team will help you in creating an account on the best social media platforms.Once the social media account is built, we will help maintain the same by making regular posts for driving engagement. It is necessary for your business to be visible to your existing and potential customers for good brand visibility.

Our social media team is well-versed with all the latest trends, technologies, and goings-on in the world. Depending on your target audience, we will make use of the best social media tools, including images, animation, videos, or memes for putting out your message on suitable platforms. Our digital marketing services include using social media influencers to help your business thrive on the internet. As per your requirements, our team will connect with the best social media influencers for promoting your brand. Once an influential name gets associated with your business, the traction is bound to go up!

This is the service a digital marketing agency provides you if you are not willing to spend bulk amounts for putting up your ads on various online platforms. As the name suggests, our Pay Per Click (PPC) services are dedicated to helping you put ads on online platforms where you pay the publisher every time your ad is clicked on by a browser. This is an objective and to-the-point advertising tactic where you paying only for the traction you receive and not for the messages that go unnoticed. Our digital marketing services pertaining to PPC include the following major advertising channels:

Google Ads –

This is the most widely used channel for putting up PPC ads. Here, we will help you place your online banners or ads on Google SERPS, where the browsers can click on them while making searches. Our experts will assist you in making use of Google Analytics to help you target the right audience according to your needs and preferences.

Facebook and Instagram Ads –

As new users are flocking to these platforms every single day, they act as great opportunities to advertise your business online. On the basis of your desired target audience, we will help you place your ads, sponsored images and videos on the feeds of your potential customers with a definite call-to-action button that would direct them onto your website/application.

Twitter Ads–

On Twitter, we help you place a series of posts or profile badges on the Twitter feeds of your audience with a definite call-to-action, helping you drive traffic onto your website. This would help you gain more site visits, generate more leads, get more Twitter engagement, or have more app downloads by your potential customers.

LinkedIn –

On the basis of your marketing goals and the customers you are willing to target, we help you send promotional messages to specific LinkedIn users most likely to show interest in your business.

Over time, the popularity of performance marketing has increased with all kinds of businesses, especially in the field of digital marketing. Performance-based marketing, staying true to its name, is the type of marketing where you need to pay according to the performance of your digital marketing agency. Instead of making a payment in advance that cannot be refunded, performance marketing allows you to pay only after you have achieved the pre-determined results.

A popular form of performance marketing provided by our team is affiliate marketing. Here, we help you promote the products/services of another business on your website and receive a commission for the same. Here, you play the role of an indirect marketer for other brands and earn from the traction they receive through your platform. As your digital marketing agency, our team would help you choose suitable businesses to connect with and making the best use of different marketing channels for promotion. The most common practice involved in our affiliate marketing services is posting links of specific businesses on your accounts on social media. Based on your followers, you will be able to promote the said brand’s products/services on the social media platforms you use. Another common affiliate marketing practice included in our digital marketing services is that of hosting video ads via the YouTube Partner Program.

This is the digital marketing service where an advertisement disguises itself as the content where it is used. Here, we help you create and place ads that do not really look like ads.

Sponsored blogs and articles are the best examples of native advertising. Here, ads are seamlessly incorporated within the content of the blogs in a way that the purpose of advertising is achieved without the reader being hit with a promotional message. Whether you want to create sponsored content on reputed online portals or make use of sponsored social media posts, we will help you circulate your advertising message to the right people in the right manner.

Marketing Automation Services

As businesses are getting diversified and new technological advancements are getting introduced, traditional marketing activities are on their way to become obsolete. Today, more and more businesses are switching to marketing automation, making the most of digital marketing. Our marketing automation services are aimed at making use of advanced software platforms for performing marketing and sales activities. We understand that it is difficult for a business to make their employees carry out all the marketing activities, provided that they are tailored according to the specific needs of their target market.

Automated email services allow you to automated send emails (in bulk and individually) to specific contacts or leads generated by your sales representatives. It allows you to send newsletters, offers, and other promotional messages to your subscribers via email, without you having to physically monitor all the processes.

Automation in lead management allows your sales representatives to record the generated leads in your sales pipeline in an automated manner. Here, you can score the leads based on their behaviors and prioritize your marketing activities accordingly.Through these services, we aim at helping you nurture your leads effectively at every stage of your sales cycle in a faster, personalized, and more efficient way.

Handling multiple social media platforms and making regular posts on each of them manually is a highly tedious task. To help you get rid of this pressure and increase the momentum of your social media activities, our online marketing automation services help you schedule your social media posts according to your requirements.We ensure that you do not spend more time than required in creating and posting social media content and use that time in focusing on the core business matters.

As a trusted marketing agency, our automation services help you in tracking all your marketing campaigns and providing you with detailed reports of the same in an automated manner. We make use of the best marketing software platforms that keep a track of all the activities carried out on your websites, social media, search engines, emails, and other digital platforms used for marketing. This data helps you know the status of your campaign and quantify the results you obtain. This, along with customized reports facilitates the accurate calculation of your ROI.

The use of email as a tool for professional communication is immense across all sorts of businesses. Such widespread use of emails has given rise to the practice of email marketing. Our digital marketing services include the use of emails interacting with your leads and contacts. Whether you want to send separate emails to individual contacts or a single email to bulk contacts, we will help carry out smooth and seamless email marketing.

Our email marketing services are aimed at facilitating personalized communication between you and your contacts. Right from drafting email messages (by using templates or otherwise) to delivering the promotional emails to specific contacts, we help you handle your emails in the best way possible. Here are some of the most frequently used emails for marketing purposes:

Emails welcoming customers/subscribers

Follow-up emails

Promotional emails

Emails for nurturing customers

Emails inviting subscription

Emails confirming specific activities (payments, opting out, etc)

Digital marketing can be effectively used for creating healthy public relations and maintain them over time. Our online PR services are aimed at helping you spread promotional messages propagating the essence of your brand. These services do not revolve around advertising your brand and encouraging people to make purchases. Instead, online PR deals with making use of digital platforms to out a positive word about your brand in the market, improving the value and visibility of your business. Some of the key aspects of our online PR services include:

Creation and promotion of blogs and article on reputed online platforms

Creation and circulation of online press releases

Reaching out to the public using suitable social media channels

Engaging with the public over customer reviews and comments on your website/blog/application

Our digital marketing services are not based on pushing your brand to your target audience, but on pulling them towards your brand. We provide personalized and sustainable inbound marketing services that help you attract the attention of your leads and draw them towards your brand at every stage of their buying journey.

We believe that customers are drawn in and converted based on the experiences they receive. Our team, therefore, indulges in using the best mix of all the digital marketing services discussed above to provide your leads with wholesome experiences. Our approach towards digital marketing is based on making each of your customers feel as if they are the only ones being catered by your business!

This is the opposite of affiliate marketing. Here, we help you look for reputed businesses to promote your brand through their digital marketing platforms. We scout the market to look for the best influencers in your industry and get them to talk about your brand on their respective platforms. This ultimately helps you gain the trust of the audience that is loyal to the concerned influencer, spilling their traction on to your business. The most common ways of circulating sponsored content are by writing blogs, articles, and sharing social media posts.

As a highly reputed digital marketing agency in India, you can avail of these services and many more based on your specific needs and preferences. Now that you are thorough with the digital marketing services we provide, know why you should choose us as your next digital marketing agency.

Why Choose Our Digital Marketing Services?

Years of experience in the media industry have provided us with enough expertise to provide the best digital marketing services to you. Our team is well-versed with all tactics involved in digital marketing to provide your business with the reach it deserves.

Our team is made up of highly competent and dedicated members that have aced their respective fields. Our SEO experts have years of working experience in the field and are masters of both on-page and off-page SEO techniques. Adhering to all the guidelines issued by Google, they would do their best to get your website ranked high up on the SERPs.

Our content writers are trained in writing SEO-friendly content that is unique and engaging. No matter which industry you belong to, you will always have quality content at your disposal. Our website auditors, analysts, software experts, and all other members of the team are masters of their crafts and work in seamless integration to male your business a digital success!

We believe in staying updated with the technological advancements taking place in the field of digital marketing. All our digital marketing services are in 100% sync with the current trends, be it the changing Google Webmaster Guidelines or the latest meme trend!

Every action we take is clearly discussed with you. We believe in complete transparency at every stage of your project, no matter what the results are.

You can expect detailed reports and summaries of all the work done on your project on a regular basis. These reports aim at helping you calculate your ROI and the progress our team has been making. Each of our team members is always open to receive valuable suggestions and feedback.

Our digital marketing services are suited for businesses with all kinds of operational scales and belonging to any sector of the industry. Based on your budget, we will chart out the best services you can avail of. All the browsers that you can convert into customers are online right now, waiting for your website to show up in their search engine results! All you need to do is reach out to us with your requirements and let the digital world work wonders for your business!

FAQs

Digital marketing refers to a set of processes inclined towards promoting your business on online/digital platform. It makes use of digital channels like websites, social media, email, web applications, and many more for leveraging your brand visibility and circulating promotional messages, asking potential customers to engage with your brand.

Digital marketing has become an integral part of all our lives, irrespective of you being actively aware of it or not. It is present all over, whether you are browsing the internet, watching a YouTube video, streaming music, or reading an online article. Digital marketing has seeped into the day-to-day activities of the public, resulting in the rise of an array of opportunities for your business to be promoted. Without making the optimum use of digital marketing, you are bound to get lost in the clutter of similar businesses struggling to make their mark.

Some of the most common and widely implemented examples of digital marketing include:

Search engine optimization

Social media management

Online PR

Content marketing

Email marketing

Affiliate marketing

Pay per click advertising

A digital marketer advertises/promotes a brand on suitable digital platforms according to the specific requirements of the concerned business. They make use of paid and unpaid media to market the brand online, driving more traffic to the business’s website and helping them generate more leads.

Although inbound and digital marketing have a lot in common as they are both carried out online and revolve around digital content, there are a few subtle differences between the two.

Inbound marketing specifically focuses on pulling the audience towards a brand by providing them with materials that would make them want to engage with the brand. It does not push the brand to the audiences. On the other hand, digital marketing uses both “push” and “pull” tactics of marketing. While they make efforts to pull the audience towards a brand, it also involved practices that push a brand to the audience, regardless of them asking for it.

Digital marketing puts a company on the online map where it can be discovered by the audience it is targeting. It increases the online visibility of a company, driving more traffic onto the company’s website/app/social media account. It is digital marketing that starts making people talk about a company and spreads its word out there in public, providing it with much-needed online traction.

Mobile marketing plays an important role in digital marketing. Most internet consumers today use their mobile phones for accessing the internet, downloading applications, watching videos, and reading digital content.You can include mobile marketing into your digital marketing strategy by developing websites and applications that are customizable for mobile phones and tablets. It is important to provide your audience with a seamless mobile experience for all online platforms.

Yes. Depending on the money a business wants to spend on the practices, digital marketing works for all businesses, irrespective of the scale of their operations and the industry they belong to.

Whenever you create digital content, always make sure that it is original, unique, and engaging. Apart from being grammatically correct, your content should be fresh and relevant to the topic it covers. Plagiarized content is never indexed well by Google and would never give you the traction you desire.

Digital marketing makes it easier for you to calculate your ROI in comparison to traditional marketing. This often makes businesses feel that they have attained faster results. However, there is no fixed amount of time taken by digital marketing content to provide results. It all depends on the effectiveness of the digital marketing campaign in place. Provided that all considerations are strictly followed and if the marketing campaign is executed well, it should take almost six months for your content published online to show clearly visible results.

The amount of the budget you need to set aside for digital marketing depends on the services you choose to avail of. If you want to focus only on inbound marketing services like SEO, SMO, content marketing, and more, your campaign would not cost you much. This is because these digital marketing services include the creation and optimization of websites and publishing digital content. However, if you want to focus on the outbound services (online ads, PPC, purchasing email lists, etc), it would cost you more, owing to these services involving the purchase of digital media spaces and data.

Once you are ready for digital marketing, you need to clearly define the goals you want to attain, the customers you want to target, and areas you want to focus on.Once you have a rough idea regarding your core mission and vision, all you need to do is reach out to us and our team will take over the responsibility of marketing your business in the best way possible.

Our holistic approach and utmost dedication towards the clients we work with have made us a noted digital marketing agency in India.Our services are driven by your values, taking a human-centric approach instead of a mechanical approach to marketing your business. No matter what your budget is, we provide you with wholesome services that provide scalable results and help you climb the difficult ladder of SERPs. Moreover, we believe in practicing what we preach. We ourselves implement al the digital marketing services we provide to you, the results of which you can see in our Google ranks.

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