Generative Engine Optimization

AI Search is Stealing 34% of Your Clicks
We Put You Back
in the Spotlight

Our Generative Engine Optimization (GEO) services make your brand the go-to source cited by ChatGPT, Gemini, Perplexity, Grok, Google AI Overviews, and more

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The Problem: Your Website Just Disappeared from the Conversation

AI search is rewriting the rules. Tools like ChatGPT, Gemini, Google AI Overviews, DeepSeek, Grok, and Claude are now answering people's questions before they ever click a link. Here's what's happening:

  • 34% fewer clicksare coming to websites because AI gives the answer directly.
  • Your potential customers? They're getting the info from AI, not from you.

How This Hurts Your Business:

  • Healthcare:Patients trust an AI's answer over visiting your site.
  • Finance:Investors get advice that never even mentions you.
  • SaaS:AI compares your product to others without you in the room.
  • E-commerce:Shoppers get buying guides from AI, and you lose the sale.

If you're still playing by old SEO rules, it's time to update for Machine Learning. Your competitors are already becoming the trusted sources AI pulls from. If you want to win, you need a new strategy, one that makes AI choose you as the answer.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the new way to win at search. It's the process of making your brand the trusted, authoritative source that AI engines like ChatGPT, Gemini, Google AI Overviews, DeepSeek, Grok, and Claude use to create their answers. While traditional SEO helps you rank on a results page, GEO gets your brand inside the answer itself. Here's how it compares to what you already know:

Traditional SEO Generative Engine Optimization (GEO)
Goal Rank #1 on a SERP Become the cited source in an AI answer.
Target Platforms Google, Bing ChatGPT, Gemini, Perplexity AI, AI Overviews
Content Focus Keyword-driven articles "Answer-first" content that shows deep expertise
Optimization Signals Backlinks, keywords, site speed Authority, brand mentions, schema markup, citations
Competition Other websites on the results page Every piece of data the AI has ever learned

Our Strategic GEO Framework: A Five-Step Process to AI Dominance

Confidence in a new frontier is built on a clear, reliable, and transparent process. Drawing on our experience managing complex digital campaigns, we've developed a proprietary five-phase framework to guide your brand from its current state to a position of authority within AI search.

Step 1: Strategy – We Map Your Path to Authority

First, we build the foundation. We dive deep to understand where you stand and where you need to go.

  • We analyze your current AI presence to see what AI engines already think about you.
  • We identify the key topics you must own to become the go-to expert in your field.
  • We define your core brand messaging and audit trust signals like PR Article mentions and user-generated content.

Step 2: Plan – We Create Your Authority Blueprint

Next, we create a custom action plan. This is your roadmap to becoming a citable source.

  • We develop a fresh content calendar and build out topic clusters to demonstrate your deep expertise.
  • We set up advanced AI tracking so you can see exactly when and where AI is citing your brand.
  • We map out the right channels and content formats to confirm your message reaches the right AI platforms.

Step 3: Execution – We Build Your AI Presence

Finally, we put the plan into action. Our team gets to work building and optimizing your digital footprint.

  • We create in-depth content and add schema markup—special code that helps AI understand your pages.
  • We optimize all your content to be easily understood and trusted by Large Language Models (LLMs).
  • We ensure your content is ready to be used as quick, citable snippets in AI-generated answers.

Your Generative Engine Optimization (GEO) Service Deliverables

Here is exactly what you can expect from our GEO service, designed to make your brand the definitive answer in the AI search era:

your website content into AI-friendly formats like FAQs and lists, making it easy for engines like ChatGPT, Gemini, Google AI Overviews, DeepSeek, Grok, and Claude to understand, summarize, and feature your brand in their answers.

advanced schema markup to explicitly label your services, reviews, and company information, making your content instantly understandable and citable for AI platforms.

comprehensive topic clusters by interlinking related content, establishing your website as a deep subject-matter authority that AI models trust for reliable information.

high-authority backlinks and brand mentions through strategic Digital PR, building powerful trust signals that AI engines weigh heavily when recommending sources.

your brand's digital entity by supporting your Google Knowledge Panel and pursuing a Wikipedia presence, solidifying your credibility in the core databases that AI models use for verification.

clear, monthly AI Performance Reports that track your visibility, citation frequency, and share of voice in AI results, giving you a transparent view of your growing authority.

a robust E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) profile by showcasing author expertise, publishing original research, and managing online reviews, establishing your brand as the kind of trustworthy source AI is programmed to promote.

See the Proof for Yourself

Talk is cheap. In the AI search era, only results matter.

We don't just claim to make you the go-to authority; we've done it. Again and again. Our secret? A powerful mix of PR dominance and technical SEO mastery that gets brands cited, trusted, and recommended by AI.

Here's how we've helped brands in healthcare, finance, SaaS, and e-commerce own their space in AI results, and how we can do the same for you.

Where Public Relations Meets Technical Precision
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Case Studies: Real-World Success Stories

We implemented a holistic GEO strategy focusing on digital PR and entity optimization. The result? They were cited as a top tool by ChatGPT and saw a +994% increase in referral traffic from AI platforms

By creating expert-driven, E-E-A-T-compliant content, we helped them become a trusted source for patient queries. This led to a 2.5x increase in traffic from ChatGPT in just two months.

Our team identified critical content gaps and optimized their site for conversational queries. This unlocked new traffic streams from Perplexity and ChatGPT, contributing to a 491% increase in monthly organic clicks.

We focused on getting them featured in high-ranking product listicles and review sites. This strategy made them a top recommendation for shopping-related queries on AI assistants, directly connecting them with ready-to-buy customers.

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Industries We Serve: Tailored Strategies for Your Sector

Generative Engine Optimization isn't a one-size-fits-all solution. Its power lies in building specific, relevant authority, which is why we tailor our strategies to the unique challenges and opportunities within your industry.

  • When patients type their symptoms or health questions into ChatGPT, Google AI Overviews, or Claude, they're not clicking links—they're reading AI's answer.
  • If your hospital, clinic, or medical practice isn't cited there, you're invisible.

We position you as the credible, go-to medical source for AI platforms. Through authoritative PR, high-value backlinks, and medically-reviewed content, we make sure AI sees you as the safest, most trustworthy choice

When tech buyers ask AI which is the best software for their needs, the AI doesn't show them page 1 of Google—it lists tools instantly. If your SaaS isn't in that list, you've already lost the deal.

We get your platform cited in AI-driven comparisons and feature breakdowns so you become the first choice for researchers and decision-makers.

We get your platform cited in AI-driven comparisons and feature breakdowns so you become the first choice for researchers and decision-makers.

The result: Your brand shows up in AI-generated "Top 5 tools" lists, software recommendations, and side-by-side comparisons—driving highly qualified leads straight to you.

Investors, borrowers, and savers are asking AI for financial guidance—and the AI is recommending services it trusts. If you're not on that list, you're leaving millions in potential deals behind.

We build your digital authority profile so AI cites you as the safest and smartest choice for financial advice, lending, and investment.

The result: When someone asks, "What's the best bank for business loans?" or "Where should I invest in 2025?"—your institution is at the top of the AI's answer.

Students and professionals aren't searching Google for "best courses" anymore—they're asking AI. And AI is recommending institutions and platforms it recognizes as leaders.

We make your brand the primary source AI turns to for course recommendations, educational guides, and program details.

The result: Students don't just find you—they're sent to you directly by the AI that's shaping their decisions.

Online shoppers are asking AI things like "What's the best laptop under ₹50,000?" or "Which skincare brand works best for dry skin?"—and AI is listing products without ever sending them to Amazon or Google.

We ensure your products are directly recommended by AI assistants, bypassing crowded marketplaces.

The result: More direct sales, higher margins, and less dependency on expensive ads or marketplaces.

Why Choose Public Media Solution? The Unbeatable Advantage in AI Search

In the new world of AI search, choosing the right partner is critical. While other agencies are just now learning about GEO, we have been mastering its core principles. Here's why we are uniquely positioned to deliver unmatched supremacy for your brand..

1

India's First Truly Integrated PR + GEO Agency

We are not a GEO and SEO agency that recently added PR services. We are India's #1 PR and Branding agency that has integrated our deep media relationships and brand-building expertise with cutting-edge technical SEO. With our large team of PR and SEO specialists working together under one roof, we build the authentic, real-world authority that AI engines are designed to reward.

2

A Proven Track Record of High-Impact Results

Our strategies have already delivered hundreds of successful AI citations and tangible business growth for our clients. From getting a FinTech brand cited in ChatGPT to driving a +994% increase in AI referral traffic, we deliver results that go beyond vanity metrics and impact your bottom line.

3

Pioneers in Building the Trust AI Demands

We understood early on that AI doesn't just look at keywords; it looks for trust. Our entire history is built on establishing brand credibility and authority. This gives us an authentic advantage that technical-only agencies simply cannot replicate. We don't just optimize for algorithms; we build the brands that algorithms are trying to find.

Don't Get Left Out of the Conversation.

The future of search is here, and it's powered by answers. Securing your brand's place in this new reality is the most important marketing investment you can make today. Let's build your strategy to protect your traffic, amplify your authority, and ensure your voice is the one that AI trusts.
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FAQs

Traditional SEO focuses on ranking your website's links in a list, while GEO focuses on making your brand the direct, authoritative answer within AI-generated results.

While foundational improvements can show an impact within weeks, building the deep authority needed for consistent AI citations is a long-term strategy that typically takes 4-6 months

Yes, GEO is highly effective for small businesses as it allows you to build authority in a specific niche, making you the trusted expert that AI engines prefer to cite.

No one can guarantee citations, as AI algorithms are constantly evolving. However, our proven process of building authentic, real-world authority significantly increases your probability of being featured.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's crucial because AI models are programmed to prioritize and cite sources they deem credible to provide reliable answers.

No, GEO is an evolution. It uses SEO principles but applies them to a broader strategy of building your brand's authority across the entire web, not just optimizing a single website.

We measure success with metrics beyond simple clicks, including your "share of voice" in AI answers, citation frequency, and the quality of referral traffic, which is often more engaged and likely to convert.

No, they work together. A strong traditional SEO foundation is essential for GEO success, as AI engines rely on well-optimized, authoritative websites as their primary sources of information.

Digital PR secures brand mentions on trusted, third-party news and industry sites. These mentions are powerful, independent signals of authority that AI engines are built to recognize and reward.

Absolutely. GEO is especially powerful for niche industries because it allows you to become the definitive expert on a focused topic, making you the most logical and authoritative source for an AI to cite.
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