Helping A Gynecologist Create A Sustainable Social Media Marketing Campaign To Increase Engagement
About The Client
The client is a gynecologist who has just started their new clinic in New Delhi after working at a popular chain of hospitals. With almost a decade of experience as a gynecologist, the client had earned a reputation of being a distinguished healthcare professional. They had made the decision of moving on to independent practice to explore new opportunities and scale their healthcare services.
The Problem
Although the client had sufficient experience, training, and knowledge of their domain, they faced the challenge of promoting their new clinic. The gynecologist found it difficult to talk about their services openly as they were not sure about how the audience would react to them. They had given our healthcare marketers clear instructions to stick to social media for promoting the new clinic.
The Solution
Considering the client’s problem, our team of healthcare SMO experts designed an extensive social media marketing campaign for five months. As the scope of the campaign was limited, all our KPIs revolved around social media marketing. As the gynecologist’s new clinic did not have any social media presence, we started from scratch by creating their account on Instagram, Facebook, and LinkedIn. Our team of copywriters and designers immediately got to work and started creating copies that were posted regularly on all social media platforms. We made sure that the copy for every platform is unique and suits its user base.
For the first month, we ran ads and created sponsored content on Instagram to reach the maximum audience. Our social media experts also conducted extensive research on the hashtags to be used in each post on different social media platforms. We came up with a combination of tags related to the gynecologist’s services and the ones related to the ongoing trends. In the last two months, we organized open live consultations with our client on their Instagram channel. This initiative was taken to break the stigma around women’s health and have an open discussion about the same. Every social media post contained a link to the clinic’s official website.
The Result
Within five months, our team of social media marketers experienced in healthcare marketing for gynecologists was successful in helping our client gain over 5,000 organic followers on Instagram. The gynecologist also received significant traction on LinkedIn and Facebook. The Instagram live sessions proved to be the most impactful, leading to a surge in the consultations our client received. With our small yet impactful social media marketing campaign, we were able to break the barriers and overcome the stigma against health problems related to the female reproductive system.
An overwhelming response from women all over the country made us realize the importance of starting a conversation about women’s health. The campaign allowed women with similar issues (mental and physical) to get together and open their hearts. This made us realize the power of camaraderie, especially when it comes to discussing health issues related to the women of the country.
