Healthcare marketing since 2010 · Pune

The healthcare digital marketing agency that shows you the search console, not the slide deck.

Public Media Solution is a healthcare digital marketing agency in India working with hospitals, clinics and individual doctors. We build patient demand through medical SEO, Google Business Profile, and compliant paid campaigns, and we report on booked appointments rather than impressions.

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15 yrsIn healthcare communication

50+Hospitals and clinics served

6 citiesDelhi, Mumbai, Pune, Bengaluru, Hyderabad, Chennai

Trusted by healthcare teams across India

Where patient demand leaks

Five reasons good hospitals stay invisible online

None of these are clinical problems. Every one of them is a marketing system that was never built, and each is measurable before we touch it.

01 Your treatment pages do not existPatients search by procedure and city, not by hospital name. If there is no dedicated page for knee replacement in Hyderabad or IVF in Pune, there is nothing for Google to rank and nothing for an AI answer to cite.
02 Your Google Business Profile is half builtMissing categories, no procedure-level services, thin photos, and unanswered reviews. The map pack decides most local healthcare searches before a website is ever opened.
03 Consultant profiles carry no authorityA doctor page with a name and a degree does not establish experience or expertise. Google evaluates healthcare content against a higher trust bar, and a thin author bio actively holds the whole domain back.
04 Enquiries arrive and then sitA lead that waits two hours has usually already called someone else. Most hospitals have no routing rule, no owner, and no record of what happened after the form was submitted.
05 Reporting stops at trafficSessions and reach tell you nothing about OPD volume. Without call tracking and a lead source field in the front office register, nobody can say which channel paid for itself.

What we run

Healthcare digital marketing services

Six workstreams. Most practices need three of them in month one, and we will tell you which three before you pay for anything.

Organic

Medical SEO

Treatment and condition page architecture, doctor profile schema, symptom-led content, and internal linking built around how patients actually search. Technical fixes come first, content second.

Local

Google Business Profile

Category and service configuration, department-level listings for multi-speciality hospitals, geo-grid rank tracking, photo cadence, and review generation that stays inside Google's guidelines.

Paid

Google and Meta ads

Search campaigns on high-intent procedure terms, call-only campaigns for OPD hours, and creative that survives Meta's healthcare restrictions. Built with conversion tracking before spend starts.

Trust

Reputation management

Review velocity, structured responses to negative feedback, and suppression of stale directory listings that outrank your own site for your own brand name.

Reach

Healthcare PR and digital PR

Public relations is our origin. Consultant bylines, health desk placements, and expert commentary that earn the editorial links medical domains need and that pure performance agencies cannot deliver.

Convert

Website and CRO

Appointment flows, department navigation, page speed, and multilingual support. A rebuild only when the current site genuinely blocks growth, not by default.

Who we work with

Doctors, clinics and hospitals need different plans

A solo consultant and a 300-bed multi-speciality do not share a growth problem, so they should not share a retainer.

Digital marketing for doctors in India

Individual consultants building a personal practice brand alongside a hospital affiliation.

Personal domain and doctor schema
Practice location profile and reviews
Condition-led explainer content
Second-opinion enquiry funnel

Clinics and single speciality

Dental, dermatology, fertility, physiotherapy, eye and similar practices competing inside one city.

Locality-level landing pages
Map pack rank grids by pin code
Before and after content, compliantly framed
Package and pricing transparency pages

Hospital marketing agency work

Multi-speciality and multi-location hospitals with departments competing for the same budget.

Department and consultant page architecture
Listings per unit and per department
International patient and medical value travel
Board-level reporting by speciality

Evidence

The screens behind the claims

Every number below comes from an account we still manage. Ask us to open it live on a call.

Multi-speciality hospital, Hyderabad

Rebuilt department and consultant architecture, then added treatment pages for the eight highest-margin procedures.

Dental clinic group, Dubai and India

Local SEO and Google Business Profile programme across three locations, with review velocity managed weekly.

Homeopathy practice, Pune

Google Ads rebuilt around consultation intent with call tracking wired into the front desk register.

Results vary by speciality, city, competition and budget. We do not quote a number for your practice until we have seen your data.

In their words

What the doctors say

“In just 3 months, our website generated 23.8K organic clicks and 3.45 million Google impressions. The improved online visibility helped us reach more potential patients and generate more enquiries for our healthcare services.”

“Within 3 months, we achieved 10.3K Google Search clicks and 533K impressions. This stronger search presence helped more patients discover our practice and contributed to increased enquiries and new patient opportunities.”

“Our Google Business Profile generated 29,113 interactions from March to July, with 104.5% year-on-year growth. We are now reaching significantly more local patients and receiving stronger engagement from people actively looking for our healthcare services.”

The part most agencies skip

Marketing that will not put a registration at risk

Doctors in India cannot advertise the way a retail brand can. The National Medical Commission's professional conduct regulations restrict solicitation and self-promotion, state medical councils enforce them unevenly, and the Drugs and Magic Remedies Act still governs claims about specific treatments. Meta and Google add their own healthcare policies on top.

We have run healthcare communication since before it was a digital line item, so compliance is written into the brief rather than checked at the end. Every ad, landing page and piece of content goes through a claims review before it goes live.

Claims review

No guaranteed outcomes, no comparative superiority, no testimonial that reads as a cure claim.

Consent and data

Patient stories and images used only with written consent, and lead handling structured for the DPDP Act.

Platform policy

Creative built to survive Meta's health and wellness restrictions rather than appealing rejections after the fact.

How an engagement runs

From audit to OPD, in four stages

Audit and baseline

We pull your Search Console, Business Profile, ads and analytics, benchmark against three named local competitors, and hand you the findings whether or not you sign. Ten working days.
Fix the foundation

Technical SEO, schema, listing configuration, conversion tracking and lead routing. Nothing is promoted until the plumbing holds.
Build demand

Treatment pages, consultant authority, review velocity, paid search on procedure intent, and digital PR for the links the domain needs.
Report on patients

A monthly review tied to enquiries, calls and booked appointments by speciality, plus a quarterly session with your management team.

FAQs

Healthcare marketing is dedicated to marketing the brands built and services offered by healthcare institutions and medical professionals. It deals with a more sensitive and service aspect of promotion and is carried out with a lot of precision. Experts in healthcare marketing adopt subtle yet powerful ways of spreading their clients’ word and persuading their audiences to engage with them.

Just like any other organization, healthcare institutions require finances to sustain themselves and provide quality services to their patients. For this, they need good traction which can only be received through effective marketing. Moreover, as the competition in the healthcare sector is high, medical institutions need to market themselves to be discovered by their audiences.

The cost of our healthcare digital marketing services depends on the services you choose, the platforms you want to target, the tools you want to use, and much more. You can rest assured that we would provide you with a budget-friendly quote based on your needs and preferences.

We live in an age where almost every institution and business have its own websites. Having a website for your clinic provides you with a better reach and makes your clinic visible to a plethora of prospects on the internet. Moreover, it helps internet users know about your services and understand your approach without making physical visits. If utilized well, a website can be a really good source of quality leads for your clinic.

We would provide you with extensive and transparent reports about the progress made at every stage of your digital marketing campaigns. We will focus on the KPIs that best suit your case and give you the results that help you quantify our marketing efforts at regular intervals.

Free practice audit

Find out what is actually broken

We will review your website, Google Business Profile, current rankings and ad account against three named competitors in your city, and send you the findings within ten working days. No obligation, and the document is yours to keep or hand to another agency.

Prefer to talk first? Call +91 95999 33303 or message us on WhatsApp.