Helping An Ophthalmologist Increase Local Consultations
About The Client
The client is a successful ophthalmologist practicing in Mumbai. With an experience of over two decades in their domain, the healthcare professional has tackled thousands of cases and helped a host of people look after their eyes’ health. The eye-care specialist strongly believes in staying in tune with the ongoing tech trends and keeps upgrading the equipment in their clinic with time.
The Problem
While the client has been successful in treating several patients over time, they had not managed to receive sufficient consultations from the local public. Practicing in a city as big and dynamic as Mumbai, they faced intense competition with the best eye-care specialist in the city, some of which are considered to be the best in the country. The client wanted to increase their online presence in a way that local patients can find them easily across multiple digital platforms.
The Solution
Upon understanding the client’s problem, our experts in healthcare marketing for ophthalmologists created a full-fledged local SEO campaign. Our focus was more on local SEO than other marketing tools as the ophthalmologist’s core objective was to receive more local consultations. During our research, we discovered that there was no GMB (Google My Business) presence of the client or their clinic.We kickstarted the campaign by creating a dedicated GMB account to help internet users locate their clinic with ease.
We also conducted extensive keyword research to obtain the keywords that can be used in revamping their website and landing page. Our team of content writers started optimizing the content of the client’s website to make it more SEO-friendly. We also helped the ophthalmologist create informative blogs, articles, and guest posts that increase their internet visibility. We focused on driving local traction by using long-tail keywords like “best ophthalmologist near me,” “topnotch eye-care services near me,” and more. While our primary focus was on enhancing local SEO, we complemented these services with social media optimization and public relations. We increased the frequency at which engaging content was posted on Instagram, Facebook, and LinkedIn. Every post was linked to the client’s official website to increase the site traffic, ultimately helping our local SEO campaign. Our team of PR professionals also conducted a small interview with the ophthalmologist regarding their services, success stories, and inspiring anecdotes. This interview was published online on the sites of popular national and international media houses.
The Result
Our extensive local SEO campaign led to a staggering 120% increase in local consultations. The ophthalmologist received multiple queries about matters related to eye care from all over the city. While our primary intention was to boost local traction, the doctor also witnessed a spike in consultations coming from all over the city.
The Google My Business account played the most critical role in helping the client’s prospects discover them and reaching out to them through the means of email, social media, phone calls, and direct visits. The ophthalmologist was satisfied with the campaign’s performance and entered into a long-term collaboration with Public Media Solution.
