Helping A Collective Of Orthopedic Surgeons Promote Their New Clinic
About The Client
The clients included four orthopedic surgeons who are part of a collective based in Gurgaon. Each of these clients has an illustrious career as a skilled and experienced surgeon. Every client specialized in specific domains of orthopedic surgeries, including ACL surgery, shoulder arthroscopy, sports injuries, foot and ankle surgeries, etc. The four surgeons came together to open a facility dedicated to state-of-the-art orthopedic surgeries in Gurgaon.
The Problem
While all four orthopedic surgeons had garnered trust and reputation in their respective domains, they wanted the people of Gurgaon and Delhi NCR to know about the new collective. Once the clinic was set up, the surgeons wished to increase its popularity, get good traction, and see an increase in consultations. Owing to the brimming competition in the Indian healthcare sector (especially in the orthopedic domain), the team was finding it difficult to create its niche in the industry.
The Solution
Understanding the difficult task at hand, the team of healthcare marketers at Public Media Solution charted out an extensive marketing campaign to help the team of surgeons popularize their new collective. Being experts in healthcare marketing for orthopedic surgeons, we started marketing for the new initiative from scratch. It all started by optimizing the clients’ website for search engines. As most content posted on the website was taken from multiple existing hospitals, our writers revamped it and made it original.
Our SEO experts conducted thorough keyword research to get the website indexed high on search engines. We also focused a lot on local SEO to make the new initiative popular for people living near the clinic. A steady SEO campaign was accompanied by creating a separate Google My Business account for the new clinic. Our team members followed all procedures and Google guidelines to get the clinic officially listed on Google. Once the website was optimized, we filled it with original, unique, and engaging blogs. Our team of writers also created informative guest posts for effective and quality link-building. Our team of healthcare SMO experts also created social media accounts for the new collective on Instagram, Facebook, and LinkedIn. These accounts were used to post innovative and informative content about orthopedic surgeries, their risk factors, symptoms, rehabilitation, recovery tips, and more. Without reaching a saturation point, the team did its best to drive engagement on social media by letting the audience know about the new collective of orthopedic surgeons.
The Result
Our healthcare marketing campaign for the team of orthopedic surgeons helped the clinic make a grand entry on the internet. From being favorably indexed by Google to driving 4x engagement on social media in six months, the new initiative started getting its dues in no time. The orthopedic surgeons also witnessed a sharp increase in consultations coming in from the web and social media.
Overall, the healthcare marketing campaign helped four skilled and experienced orthopedic surgeons spread their word far and wide as they started a new chapter in their professional lives.
