Helping A Pediatrician Convince Parents To Seek Their Healthcare Services
About The Client
The client is a renowned pediatrician in Chennai who has been treating children up to the age of 15 for the last ten years. Over time, they have garnered significant popularity in the locality they operate. A large percentage of their patients include kids from their locality. They have been handing all important healthcare procedures for their patients, from vaccinations to diagnosis and treatment of important diseases.
The Problem
While the client enjoyed the love and trust of people living in their clinic’s vicinity, they were experiencing a shortage in the number of consultations they received. There was a need to reach out to more parents in Chennai and convince them to obtain their healthcare services. The pediatrician needed an effective marketing and communication plan to make a wide range of parents aware of their services, persuading them to seek consultations.
The Solution
Considering the problem faced by the client, Public Media Solution charted out an extensive marketing campaign that included SEO, SMO, and PR. On examining the pediatrician’s official website, we realized that the content needed to be optimized according to search engines. A lot of content posted on the site was plagiarized and irrelevant. After an extensive keyword research, we revamped the content of the client’s website and made it more coherent. We used the right keywords to enhance the content and make it more SEO-friendly.
As the doctor was already popular among the local public, the focus was less on local SEO and more on letting the entire city’s audience find them on the internet. As the client had negligible social media presence, we created profiles of their clinic on Instagram and LinkedIn. On a regular basis, our team of social media professionals created and posted content regarding the client’s services, important facts about children’s health, fruitful recommendations, and more on their accounts. Every post included a call-to-action that led to the pediatrician’s new and optimized website. healthcare marketing for pediatricians, our PR professionals focused on covering the client’s achievements and their playful behavior with children visiting them. Holistic media relations helped us cover their stories on some of the biggest media houses of the country. As our target audience were Chennai residents, we also circulated one print article in Tamil for a deep-dive into the Chennai market.
The Result
The targeted healthcare marketing campaign for the client resulted in a 2x increase in their consultations in three months. While their regular visitors kept seeking medical care for their kids, a lot of new parents from across the city started making appointments and asking for diagnoses. We made sure that every call-to-action led the audience to the pediatrician’s official website.
This increased the footfall on their website and gave them the internet authority they deserved.
