Especially in the times that we are living in, maintaining the reputation of a brand is essential for its survival in the industry. It does not take much for the public to amplify a small irregularity or miscommunication and hamper the hard-earned reputation of an organization. This is why reputation management is important for any business or public figure. It is the reputation of an organization that makes its customers make purchases and keep coming back to a specific brand instead of its competitors in the market.Many businesses make the mistake of building a reputation without maintaining it. When you manage the reputation of a brand, it is important to maintain it over a period of time to gain fruitful results out of the same.