Sales Audit Services

Get Your
Sales Funnel
Thoroughly Analyzed

We help you in optimizing your sales processes by conducting a comprehensive analysis of your sales funnel from start to finish through our sales audit services.

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Obtain a Holistic View of What Works and What Doesn't Through Our Sales Audit Services

While almost every other business process leads to expenditure, sales is one of the few processes that provide your company with revenue. No matter how good the quality of your offerings is, it is important to keep a track of your sales processes and analyze the same to obtain the best results. We help you in optimizing your sales processes by conducting a comprehensive analysis of your sales funnel from start to finish through our sales audit services.

Sales-Audit

What Do You Mean By Sales Audit?

Just like an accounting audit involve a thorough analysis of your financial accounts, a sales audit is a process that involves a systematic and periodic analysis of your sales processes. A sales audit is a deep dive into your business environment, sales strategies, objectives, opportunities (current and historic), and all aspects relevant to the sales conducted by your organization.

This allows an organization to ascertain the areas of concern, the opportunities to be tapped, and the measures to be taken for improving its sales processes.

To provide you with the complete picture, our sales audit services begin with analyzing the hiring procedure of your sales staff. We take into account the records of your personnel, their background, experience, and mode of selection to set a base for the sales audit to be conducted.We also focus on the market conditions under which your sales (current and past) are carried out. A thorough SWOT (strengths, weaknesses, opportunities, threats) analysis helps us obtain sufficient information about your company and its relationship with the market. In all, our sales audit services involve a holistic assessment of a range of aspects relayed to your sales processes.

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As prerequisites, here are some of the most important questions that help us conduct your sales audit effectively :
How many leads were generated by the company within a specific period of time?
How many leads were qualified within a specific period of time?
How many qualified leads were approached and pitched to by the sales reps?
How many leads were successfully converted to sales qualified leads?
How many leads were the sales reps able to close during the specific period of time?
How long does it take for the company to convert a prospect into a customer?
Does the conversion from prospect to customer differ with a change in acquisition channels?
Which marketing communication channels work best for qualifying leads?
Which type of content proved to be successful in qualifying leads?
Which type of content (and the platform it was used on) proved to be successful in closing deals?
Does the sales team have enough leads coming in to nurture?
Does the company need additional sales reps or other members of the sales team?

The Process Of Conducting A Sales Audit

Although there is no standardized procedure that dictates how to audit sales, here are the major steps that
we follow for conducting your sales audit:

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Once we are through with manpower auditing, our team would assess the market conditions under which you conduct sales. We take into consideration the current market conditions as well as the market conditions of the past while assessing historical records. Our market audit involves an assessment of the needs of your target audience. This helps us in ascertaining how well you have been tapping into sales opportunities and if your customers are getting exactly what they are looking for. We also analyze the ongoing trends in the market to understand the prevalent demand and whether you are able to fulfill the same. An important part of our market audit is competitor analysis. Along with the market trends, we assess the strategies and approaches followed by your competitors, especially the big and successful players in the market. We analyze their offerings and the manner in which your common target audience reacts to their marketing and sales processes. This helps us in determining the feasibility of your sales targets and helping you obtain the first-mover advantage in areas your competitors have not ventured yet.

After analyzing the market conditions, we move on to auditing your sales procedures. This is the core of our sales audit services. Here, we analyze the different strategies you employ (current and past) and approaches you to follow to conduct sales. This includes assessing the price you set for your offerings, the discounts you offer, the exclusivity of your discounts, promotional offers, and your net profit margin. Auditing your sales procedures helps us understand the manner in which you go about with your sales and how well you are able to achieve your sales targets. Also, our sales audit process includes comparing the ideal sales procedures with the procedures conducted by your team

Finally, we would go ahead with assessing the customer services you offer along with your after-sale services. This helps us ascertain how satisfied your customers are with your services and how likely they are to engage with you again. We also obtain customer feedback from your Customer Service department and use the same to analyze your relationship with your customers.

Sales Audit Checklist

Here is an extensive internal audit checklist for sales that makes for wholesome sales audits :
  • Do the sales processes have any missing steps?
  • What are the various sales opportunities that can be tapped by your sales reps?
  • What are the short-term and long-term priorities of your sales team?
  • What are the key sources for capturing leads?
  • What does your quote management process look like?
  • Do you conduct regular meetings with your sales team to discuss the scope of your sales processes? If yes, how effective are these meetings?
  • What efforts are you making to differentiate yourself from your competitors?
  • Key Performance Indicators (KPIs) review
  • Do you conduct sales reports on a periodic basis?
  • Which training processes do you currently follow for your sales reps?
  • How often do you undertake training sessions to polish the skills of your sales team?
  • How effectively are you able to onboard your sales reps?
  • Do your sales reps have all the skills and abilities required to meet your sales objectives?
  • Are your sales reps satisfied with the number of clients they deal with?
  • Do your sales reps have dedicated target markets assigned to them?
  • Do your sales reps have a thorough understanding of the demographics of your target audience?
  • Are your sales reps motivated? If not, what can you do to motivate them and fulfill your targets?
  • Are your reps in sync with your company's ongoing sales processes?
  • Does your sales team incorporate varied sales styles?
  • Are you hiring sales team members that are best suited for their jobs? Does your company have a collaborative or competitive culture?
  • Do your sales pitches address the pain points of your customers and offer solutions to the same?
  • Do you pitch to the decision-makers? If not, how do you reach them and get your message across?
  • Are your sales presentations simple, effective, and visually appealing?
  • How often are the pitches practiced by your sales reps?
  • Are your sales reps confident enough while making the pitches?
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FAQs

This allows an organization to ascertain the areas of concern, the opportunities to be tapped, and the measures to be taken for improving its sales processes.To provide you with the complete picture, our sales audit services begin with analyzing the hiring procedure of your sales staff. We take into account the records of your personnel, their background, experience, and mode of selection to set a base for the sales audit to be conducted.We also focus on the market conditions under which your sales (current and past) are carried out. A thorough SWOT (strengths, weaknesses, opportunities, threats) analysis helps us obtain sufficient information about your company and its relationship with the market. In all, our sales audit services involve a holistic assessment of a range of aspects relayed to your sales processes.

You can rest assured that your sales records and all other sensitive data will be safe with us and will not be disclosed to anyone. We will sign a contract with you clearly stating that all your data will be kept highly confidential.

The price of our sales audit services differs according to the specific needs and requirements of our clients. However, you can rest assured that we will provide you with the best possible quote according to your budget requirements.

Our sales audit services are limited to assessing a range of parameters and providing you with solutions that suit your company. We do not guarantee any increase in revenue or improvement in your sales processes.

Learn more about stock audit services by following this link.
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