Public Media Solution

Search Everywhere Optimization Services

Get found on Google, YouTube, TikTok, Amazon, Reddit, and ChatGPT. Not just the search results page.

Get Your Free Search Everywhere Audit → Takes about a minute. We'll send your custom report within 48 hours.

Search Everywhere Optimization comparison graphic showing SEO, GEO and AEO

What is "Search Everywhere Optimization"?

Your customers don't search in one place anymore. They start on TikTok, look for a second opinion on YouTube, check Reddit for the honest version, ask ChatGPT to narrow down their options, and maybe, eventually, open Google.

If your visibility plan stops at the search results page, you're missing most of that journey.

At Public Media Solution, our Search Everywhere Optimization (SEvO) service helps your brand show up across the places your buyers actually use to find, compare, and choose. That means search engines, social and video platforms, marketplaces, and the AI tools that now sit between your customer and their next purchase.

Marketing team collaborating around a laptop on cross-platform search strategy

The search journey changed

Why SEO Alone Doesn't Cut It Anymore

Ranking #1 on Google used to be the whole game. Now it's just one stop along the way.

The businesses pulling ahead right now aren't trying to be on every platform at once. They're showing up consistently, in the right places for their audience, and earning enough trust that AI tools recommend them instead of a competitor.

That's the work we do.

Almost 40% of Gen Z shoppers start their product research on TikTok or Instagram before they ever touch Google.

Tools like ChatGPT, Gemini, and Perplexity are giving people direct answers, often without sending them to a website at all.

The average customer now checks 6 or more touchpoints before buying, compared to just 2 about fifteen years ago.

You can rank first on Google and still be left out of an AI-generated answer, or worse, described inaccurately.

Person creating social media and video content on a mobile device

Social and video search

Be visible where people discover products first.

Marketing analytics dashboard showing search performance data

Search intelligence

Turn visibility into measurable business growth.

Google

YouTube

TikTok

Amazon

ChatGPT

Search Everywhere Optimization workflow across search engines, social platforms, marketplaces and AI tools

What you get

What You Get With Our Search Everywhere Optimization Service

Discovery and Platform Priority Mapping

We don't assume where your audience is searching. We find out. Through customer interviews, referral traffic data, and platform behavior research, we figure out which of the major discovery channels (search engines, AI assistants, social and video, marketplaces, local search, forums, app stores, voice) deserve your attention first. That way you're not stretched thin across places your customers never actually visit.

Traditional SEO, the Part That Still Matters

Your website is still the source of truth that both search engines and AI models pull from. We take care of the fundamentals: technical SEO, on-page work, schema markup, content strategy, and link building, all built so your site is easy for AI systems to read, not just easy for Google to crawl.

Laptop displaying digital content for AI search optimization

AI Search and Generative Engine Optimization (GEO)

We shape your content so ChatGPT, Gemini, Perplexity, and Google's AI Overviews can pull it, trust it, and cite it. In practice, that means clear answers early in each section, consistent information about your brand across the web, proper FAQ and article schema, and regular checks on where you're being mentioned and how accurately.

Mobile social media and video content optimization

Social and Video Search Optimization

YouTube is already the second most used search engine in the world. TikTok has become a shopping tool for younger audiences. We optimize your titles, descriptions, captions, and on-screen text for how people search these platforms, which is different from how they search Google, while keeping your brand sounding like itself everywhere.

Customer shopping through an online marketplace

Marketplace and Local Search

If you sell products, we'll get your Amazon, Google Shopping, and other marketplace listings working the way those platforms actually rank things: titles, backend search terms, reviews, and structured product data. If you run a local business, we build out your Google Business Profile, Apple Maps listing, and directory information so you turn up in both the Maps pack and the "best near me" answers AI tools give.

Building Entity and Brand Authority

AI tools trust brands whose information matches everywhere it appears: your site, LinkedIn, directories, and mentions across the web. We clean up inconsistencies, help build legitimate third-party citations, and strengthen the trust signals that both Google and AI models look at before recommending you.

Marketing performance report with charts and metrics

Measuring What Actually Matters

Clicks and rankings don't tell the whole story anymore. We track branded search growth, how often and how accurately you're cited by AI, engagement across platforms, and, most importantly, what it's actually doing for your leads and revenue.

Client results

Results We've Gotten for Clients

One mid-size e-commerce client came to us ranking well on Google but getting almost no traffic from anywhere else. Their products weren't showing up in TikTok search, their Amazon listings were buried past page two, and they had zero presence in AI-generated shopping recommendations.

Over four months, we rebuilt their marketplace listings, optimized their video content for TikTok and YouTube search, and cleaned up the entity signals AI models use to decide who to recommend. The result: a 34% increase in branded search volume, first-page Amazon rankings for their top 12 products, and consistent mentions in ChatGPT and Perplexity when shoppers asked for recommendations in their category. Revenue from non-Google channels grew from under 10% of their total organic traffic to just over a third.

That's the kind of shift we're aiming for with every client: not just better rankings, but real visibility across the places your customers are actually looking.

Case study details available on request. Client name withheld under NDA.

34%increase in branded search volume

12top products with first-page Amazon rankings

1/3+organic traffic from non-Google channels

Public Media Solution team collaborating on digital strategy

Our perspective

Who's Behind This

Public Media Solution was founded by a team that's spent years in traditional SEO and watched the ground shift under the industry in real time. We're not a startup chasing a trend. We built our process by testing it on our own client work first, then refining it as AI search, social discovery, and marketplace algorithms kept changing. If you want to know more about our team or see examples of past work, just ask, we're happy to share.

Our approach

What Makes Us Different

We're not handing you a checklist. We're building you a system.

A lot of agencies will give you a TikTok list, a YouTube list, an Amazon list, and call it a strategy. We start by understanding how your customers actually move through their decision, figure out the two or three platforms most likely to drive revenue, and only then get into the platform-specific work. That way your team isn't burning budget trying to be everywhere at once when being found in the right places is what actually matters.

	A Typical SEO Agency	Public Media Solution
Main goal	Rank on Google	Get found, cited, and trusted wherever your audience searches
How success is measured	Traffic and rankings	Rankings plus AI citations, branded search growth, and revenue
Where they work	Search engines only	Search, AI assistants, social and video, marketplaces, local, forums
How content is written	Long-form, keyword focused	Direct, well-structured, native to each platform, easy for AI to cite
What gets reported	Clicks and rankings	The full picture: visibility, citations, engagement, and pipeline impact

Best fit

Who We Work With

E-commerce brands watching competitors dominate Amazon, Google Shopping, and TikTok Shop while they stay invisible

SaaS and B2B companies that want to be the answer ChatGPT or Perplexity gives when someone asks for the best option in their category

Local and multi-location businesses trying to show up both in the Maps pack and in conversational "near me" recommendations from AI tools

Enterprise marketing teams who need one measurement framework across SEO, social, and AI visibility instead of another disconnected tool and another team working in isolation

Our process

How We Work

Audit and prioritize. We take a full look at where you stand today across every discovery surface, check your entity consistency and AI citation status, and see how you stack up against your top competitors.

Build the roadmap. You get a 90-day plan built around where your actual audience searches, not a generic template we hand to every client.

Execute. This is the ongoing work: technical SEO, content, structured data, social and video optimization, and building your brand's authority signals.

Report on what happened. Every month you get a straightforward update on rankings, AI citation share, branded search growth, and what it's doing for the business, no vanity metrics.

Adjust as things change. Platforms and algorithms don't sit still, so neither do we. We keep testing and re-prioritizing so your visibility keeps building instead of slipping.

Pricing

What This Costs

Every engagement starts with the audit, which is free. From there, most clients move into a monthly retainer scoped to the platforms and workload identified during discovery. Pricing depends on how many channels we're managing and how competitive your space is, so we quote it after the audit rather than guessing at a number that doesn't fit your situation. If you want a rough range before you commit to anything, just ask when you book your audit.

FAQs

Common Questions

Does this replace SEO?+

No. Traditional SEO is the base everything else is built on. Your website is still the main source AI systems and search engines pull from. SEvO just extends that work across all the other places your customers look.

How is this different from GEO or AEO?+

GEO and AEO focus specifically on how you show up in AI-generated answers. SEvO is the bigger strategy that includes GEO and AEO as part of the mix, along with SEO, social and video search, marketplace optimization, and local search.

Our budget is tight. Where do we start?+

Wherever your audience already spends their time. During the discovery phase, we figure out your highest-impact two or three platforms so you see real results before we expand further, rather than spreading a small budget too thin across everything at once.

If AI answers don't send clicks, how do you measure success?+

We look at branded search growth, how often you're cited by AI and how that compares to competitors, and what it's ultimately doing for your pipeline and revenue. Someone who sees your brand mentioned in ChatGPT and later searches for you by name is a real signal of influence, even if standard analytics never picks it up.

Ready to Show Up Where Your Customers Are Actually Looking?

Stop losing business to competitors who are already showing up on TikTok, getting cited by ChatGPT, and owning the Amazon search results you haven't touched yet.

Get Your Free Search Everywhere Audit → No strings attached. Takes about a minute, and we'll show you exactly where you're visible, where you're not, and what to fix first, all within 48 hours.