How Public Media Solution built a strong media presence for a global technology brand, turning key product launches into national coverage and competitive positioning.
TECNO Mobile is a globally renowned innovative technology brand operating in over 70 countries and regions across five continents. Since its inception, TECNO has focused on transforming the digital experience in emerging markets by blending contemporary aesthetic design with cutting-edge technologies.
The brand offers a wide range of products, including smartphones, smart wearables, laptops, tablets, the HiOS operating system and smart home products. Guided by its brand essence, "Stop At Nothing," TECNO is dedicated to unlocking the latest technologies for forward-looking individuals.
Media published by Public Media Solution: We created a strong media presence for TECNO Mobile across outlets such as Business Standard, India Today, The Week, Deccan Herald, Times of India and Business Today, showcasing key product launches including the TECNO Pova 5 Pro and the TECNO Phantom V Flip.
Why we chose these media for TECNO
Market share goals
We highlighted TECNO's ambitious target to grow its market share toward the top five brands, signalling momentum through outlets like Business Standard.
Product launch announcements
We promoted launches such as the Pova 5 Pro and Phantom V Flip through India Today and Times of India, generating excitement among tech enthusiasts.
Competition coverage
We positioned TECNO against competitors like Samsung and Moto, showcasing its products as strong alternatives through Business Today and others.
Tech and gadgets showcase
We ensured advancements like the LED Arc UI and 5G were featured in outlets like Deccan Herald, emphasising innovation and modern design.
Media coverage
Featured publications for this campaign.
Across these placements, TECNO Mobile gained consistent national visibility at the moments that mattered most, its flagship launches, while being framed as an innovative, fast-growing challenger brand. The coverage supported both consumer awareness and competitive positioning in a crowded smartphone market.
Want coverage like this?
We turn launches, milestones and expertise into credible media stories. Let's plan yours.
Book a free consultation