Navigating the Crossroads of Indian Digital Commerce
In the dynamic landscape of Indian
e-commerce, a payment gateway is far more than a simple
checkout tool; it is the strategic nerve center of your entire online operation. The
choice of a gateway directly impacts everything from customer trust and conversion
rates to cash flow and international scalability. As India's digital payment
ecosystem continues its explosive growth, projected to surpass 130 billion
transactions in 2025, the decision has evolved from a mere technical necessity to a
core business strategy. The Unified Payments Interface (UPI) has fundamentally
reshaped consumer behavior, accounting for over 75% of payment transaction volumes
and embedding itself into the nation's economic fabric.
This new reality presents a complex challenge for businesses. The market is saturated
with options, each vying for attention with attractive headline rates and promises
of seamless transactions. However, many entrepreneurs and managers find themselves
entangled in a web of hidden costs, from exorbitant currency conversion markups to
unexpected monthly maintenance fees and high international charges. A low advertised
rate can quickly become a significant drain on profitability when the full cost is
realized.
This report cuts through the noise to provide a definitive, data-driven analysis of
the top 10 payment gateways for Indian businesses in 2025. It moves beyond
surface-level comparisons to deliver a comprehensive evaluation based on three
critical pillars:
Total Cost of Transaction
(TCT): A forensic examination of the complete fee structure to
reveal the true cost of processing a payment, including all percentages,
fixed fees, GST, and hidden charges.
Global Reach, Local
Mastery: An assessment of a gateway's ability to navigate the
dual imperative of mastering India's unique payment ecosystem (UPI, RuPay,
Wallets) while providing the tools to accept international payments and
reach a global customer base.
Integration Agility: A
deep dive into how seamlessly a gateway can be integrated into a business's
existing technology stack, from popular e-commerce
platforms like Shopify and WooCommerce to custom-built
applications requiring robust APIs.
By understanding these pillars, businesses can make an informed, strategic decision
that aligns their payment infrastructure with their long-term growth
ambitions.
The Anatomy of a Payment Gateway: A Strategic Evaluation Framework
To select the right payment gateway, a business must first understand how to evaluate
one. The process goes far beyond comparing the most prominent percentage fee. It
requires a holistic view of costs, capabilities, and compatibility.
Deconstructing the Cost: Beyond the Merchant Discount Rate (MDR)
The advertised percentage, often referred to as the Merchant Discount Rate (MDR) or
Transaction Discount Rate (TDR), is merely the tip of the iceberg. The true cost of
a transaction is a composite of several fees, and understanding this full stack is
crucial for accurate financial planning.
Transaction Fee: This is
the most visible cost, typically structured as a percentage of the
transaction value plus a fixed fee. For example, Stripe's standard online
rate in the US is 2.9% + 30¢ per transaction.
Setup & Maintenance
Fees: While modern gateways like Razorpay and Stripe have
largely eliminated setup fees and annual maintenance charges (AMCs), this
remains a key differentiator. Some providers, particularly older ones or
those offering specific enterprise plans like CCAvenue, may still levy these
charges, impacting the total cost of ownership.
Goods and Services Tax
(GST): A common point of confusion is how GST is applied. A
standard 18% GST is levied on the transaction fee itself, not on
the total transaction value. For a 2% transaction fee on a ₹1,000 sale, the
fee is ₹20, and the GST would be 18% of ₹20 (₹3.60), not 18% of
₹1,000.
Currency Conversion Fees:
This is often the most significant "hidden" cost for businesses dealing with
international customers. Gateways typically apply a markup of 1% to 4% on
the base exchange rate when converting foreign currency payments into INR.
This fee can drastically reduce the final amount settled in a merchant's
bank account.
Chargeback Fees: When a
customer disputes a transaction and the merchant loses the dispute, the
gateway charges a penalty fee. This is a substantial cost, often around $15
per incident for providers like Stripe and Braintree.
Other Fees: Businesses
should also be aware of ancillary fees for value-added services, such as
charges for instant payouts, using a custom domain for payment pages, or
advanced fraud protection modules.
The Currency & Payment Method Conundrum
The payment landscape in India is unique. A gateway's success hinges on its ability
to cater to local preferences while simultaneously offering global capabilities.
The 'Bharat' Imperative:
In India, comprehensive support for UPI is non-negotiable. With its
dominance in transaction volume, any gateway that fails to offer seamless
UPI integration is at a significant disadvantage for domestic sales.
Gateways like Razorpay, Paytm, and Cashfree have built their platforms with
a deep understanding of this reality, making them powerful choices for the
Indian market.
Beyond UPI: A truly
effective domestic gateway must also support a full suite of local payment
methods. This includes the RuPay card network, major digital wallets (like
Paytm, PhonePe, and Google Pay), extensive Net Banking options, and the
increasingly popular Buy Now, Pay Later (BNPL) services.
Going Global: For
businesses with international ambitions, the focus shifts. Here, the number
of supported foreign currencies becomes paramount. Stripe's support for over
135 currencies and 2Checkout's support for over 87 currencies are major
assets. Furthermore, the global brand recognition and trust associated with
a name like PayPal can significantly reduce friction and increase conversion
rates among overseas customers.
The Integration Spectrum: From No-Code to Full-Code
A payment gateway must fit into a business's existing technological framework. The
ease and depth of this integration can vary dramatically.
Plug-and-Play: For the
majority of businesses using popular e-commerce platforms like Shopify or
WooCommerce, the availability of a reliable, official, and easy-to-install
plugin is a primary concern. Providers such as Razorpay, Stripe, and
Cashfree excel in this area, offering well-documented plugins that enable
merchants to start accepting payments quickly.
API-First
(Developer-Centric): For businesses with custom-built
websites, mobile applications, or complex payment logic
(like marketplaces or SaaS platforms), the quality of the Application
Programming Interface (API) and Software Development Kits (SDKs) is the
deciding factor. Stripe and Braintree are widely regarded as leaders in this
domain, offering powerful, flexible, and well-documented tools for
developers.
Hosted vs. Non-Hosted:
This refers to where the customer enters their payment details.
A hosted gateway redirects the customer to a secure
page hosted by the payment provider to complete the transaction. This is
simpler to implement and shifts the PCI compliance burden, but it offers
less control over the user experience. A
A non-hosted
or API-based gateway allows the customer to enter
their details directly on the merchant's website, providing a more seamless,
branded experience but requiring more complex integration and security
considerations.
The Trust Mandate: Security & Compliance
In the world of online payments, security is not a feature; it is the foundation of
trust. A single breach can cause irreparable damage to a brand's
reputation.
PCI DSS Compliance: The
Payment Card Industry Data Security Standard (PCI DSS) is the mandatory
global security standard for any organization that handles branded credit
cards. All credible payment gateways must be certified as PCI DSS Level 1,
the highest level of compliance. In India, adherence to these standards is
mandated by the Reserve Bank of India (RBI), making it a non-negotiable
requirement.
Core Security Layers:
Business owners should be familiar with the key technologies that protect
their transactions and customer data:
Tokenization:
This process replaces sensitive data, like a full credit card
number, with a unique, non-sensitive equivalent called a "token."
This token can be used for transactions without exposing the actual
card details, rendering it useless to fraudsters in the event of a
data breach.
SSL/TLS
Encryption: Secure Sockets Layer (SSL) and Transport
Layer Security (TLS) are cryptographic protocols that encrypt data
as it travels between the customer's browser and the payment
gateway's server, ensuring it cannot be intercepted in
transit.
3D Secure: This
provides an additional layer of security for card-not-present
transactions. It's the technology behind the One-Time Passwords
(OTPs) that customers receive on their mobile phones to authorize a
payment, a standard and expected step in the Indian checkout
process.
Advanced Fraud Detection:
Leading gateways are moving beyond basic checks and leveraging machine
learning and artificial intelligence to proactively combat fraud. Systems
like Stripe's Radar and Razorpay's proprietary tools analyze thousands of
data points in real-time to identify and block suspicious transactions
before they occur.
The modern payment gateway landscape in India thus presents a strategic choice.
Businesses are not just selecting a processor; they are choosing a partner that
aligns with their operational model. The decision often boils down to a trade-off
between three distinct archetypes: the India-First Specialist
(like Razorpay and Cashfree), which offers deep integration with the local payment
ecosystem; the Global Developer Powerhouse (like Stripe and
Adyen), which provides unparalleled tools for international scale and customization;
and the Niche Player (like PayPal for cross-border trust or
Instamojo for micro-businesses), which solves a specific, targeted problem. The
fundamental question for any business is not "Which gateway is best?" but rather,
"Which gateway is best for my specific customer base, business model,
and growth trajectory?"
The 2025 Power Rankings: In-Depth Analysis of India's Top 10 Payment
Gateways
This section provides a detailed, structured analysis of the 10 most relevant payment
gateways for Indian businesses. The order is strategically chosen, beginning with
the most common and versatile options and moving towards more specialized
providers.
1. Razorpay: The All-in-One for India
Metric
Details
Standard Domestic
Fee
2% + 18% GST (0% for UPI/RuPay
Debit)
Standard International
Fee
3% + 18% GST
Setup / AMC
Fees
None
Supported
Methods
100+ including UPI, RuPay,
Wallets, EMI, PayLater, Cards
Ideal
For
Indian startups, SMEs, and
enterprises focusing on the domestic market.
Verdict: Razorpay is the undisputed leader for the vast majority of
Indian businesses. Its strength lies not just in payment processing but in its
creation of a comprehensive financial operating system tailored specifically to the
Indian market. From startups to large enterprises, its product suite addresses a
wide spectrum of needs, from accepting payments to managing payroll and business
banking.
Fee Structure Deconstructed: Razorpay's pricing is praised for its
transparency and simplicity, especially for domestic transactions.
Standard Plan: A flat fee
of 2% (plus 18% GST on the fee) is applicable on most domestic transactions,
including credit/debit cards, net banking, and wallets.
International
Transactions: A higher rate of 3% (plus GST) is charged for
payments made with international cards, American Express, and Diners Club
cards.
Zero Setup/AMC: A
significant advantage for businesses of all sizes is the absence of any
setup fees or annual maintenance charges.
Special Rates:
Demonstrating a nuanced understanding of the Indian market, Razorpay offers
special, lower rates for certain business categories. For instance, UPI and
RuPay Debit Card transactions are free of charge. Furthermore, specific
merchant categories like utilities and education are charged 1.10%, while
groceries and supermarkets are charged 1.30%.
Value-Added Services: The
broader Razorpay ecosystem has its own pricing. Products like Razorpay Route
(for payment splitting) cost 0.25% per transaction, while Smart Collect (for
virtual accounts) is priced at 1% or ₹10, whichever is
lower.
Payment & Currency Capabilities:
Domestic Mastery: This is
Razorpay's core strength. It supports over 100 payment modes, providing
comprehensive coverage of the methods Indian consumers prefer, including
UPI, RuPay, all major wallets, extensive EMI options, and PayLater
services.
International Reach: The
platform can accept payments from over 100 international currencies.
However, a key point for exporters to note is that all settlements are made
in Indian Rupees (INR).
Integration & Developer Experience:
Broad E-commerce Support:
Razorpay offers robust, well-maintained plugins for all major e-commerce
platforms, including Shopify, WooCommerce, Magento, OpenCart, and more,
making integration straightforward for most online
stores.
Developer-Friendly APIs:
The platform is highly regarded by developers for its powerful and
well-documented APIs, which allow for deep customization of the payment
experience.
Vast Ecosystem
Integrations: Through platforms like Integrately, Razorpay
connects with a massive ecosystem of business tools, including CRMs like
Salesforce and Zoho CRM, accounting software like QuickBooks, and
communication tools like Slack.
Standout Features & Security:
RazorpayX Suite: This is
a major differentiator that transforms Razorpay from a payment gateway into
a full-fledged financial platform. RazorpayX offers business banking
services, including current accounts, automated payroll, and vendor payouts,
allowing businesses to manage their entire financial operations from a
single dashboard.
Magic Checkout: To combat
cart abandonment, Razorpay offers a one-click checkout solution that
pre-fills customer information for repeat buyers across its network,
streamlining the purchase process.
Security: Razorpay is PCI
DSS Level 1 compliant and invests heavily in security, employing advanced
fraud detection, TLS encryption, and risk management systems to protect
merchants and their customers.
2. Stripe: The Global Standard for Developers
Metric
Details
Standard Domestic
Fee
2.9% + 30¢
(Cards/Wallets)
Standard International
Fee
1.5 % International
Cards
Currency Conversion
Fee
1% to 2% if conversion is
required
Ideal
For
Tech-savvy businesses, SaaS
companies, and exporters with global ambitions.
Verdict: Stripe is the gold standard for businesses that prioritize
technical flexibility, developer experience, and international reach. Its APIs are
considered best-in-class, offering unparalleled customization. While it is a
powerful option for the Indian market, its fee structure can be more expensive than
local competitors for high-volume, low-value domestic transactions.
Fee Structure Deconstructed: Stripe's pricing is comprehensive,
reflecting its vast feature set.
Domestic Transactions:
The standard fee for online payments via cards and digital wallets is 2.9% +
30¢ per successful transaction. Some India-specific fee calculators suggest
a simpler 2% rate, but the official site's detailed breakdown is more
authoritative for planning. Manually entered cards attract an additional
0.5% fee.
International
Transactions: An additional cross-border fee of 1.5% is applied
to transactions made with international cards.
Currency Conversion: If
Stripe needs to convert the currency (e.g., from USD to INR for settlement),
an additional fee of 1% is charged. Some analyses suggest this can be as
high as 2%.
Total International Cost:
The cumulative cost for an international transaction can be significant. For
example, a payment on an international card requiring currency conversion
could cost up to 2.9% (base) + 1.5% (international) + 1% (conversion) = 5.4%
+ 30¢, a rate that businesses must factor into their pricing.
Other Fees: Stripe has a
menu of fees for its various services, including a $15 chargeback fee, an
optional $10/month for a custom domain on its hosted checkout, and 2¢ per
transaction for its advanced Radar for Fraud Teams
service.
Payment & Currency Capabilities:
Global Leader: This is
where Stripe truly shines. It supports payments in over 135 currencies and
accepts a vast array of locally relevant payment methods from around the
world, such as Klarna in Europe, Alipay in China, and SEPA Direct Debit.
This makes it an ideal choice for businesses targeting a diverse global
audience.
Indian Support: Stripe
offers solid support for domestic card and wallet payments in India.
However, its focus is less granular on the nuances of the Indian payment
ecosystem (like specific UPI features) compared to a specialist like
Razorpay.
Integration & Developer Experience:
Unmatched API: Stripe's
API is widely considered the industry benchmark for its power, flexibility,
and exceptional documentation. It empowers developers to build highly
customized and sophisticated payment experiences.
E-commerce Plugins:
Stripe provides excellent, feature-rich plugins for all major platforms. It
is the technology behind Shopify Payments, ensuring a native and seamless
integration. Its WooCommerce plugin is also robust and supports features
like subscriptions and in-person payments via Stripe
Terminal.
Ecosystem: The Stripe App
Marketplace is a vast ecosystem of third-party applications and integrations
that extend the platform's functionality into every area of business
operations.
Standout Features & Security:
Stripe Billing &
Subscriptions: A highly flexible and powerful engine for
managing recurring revenue, making it a top choice for SaaS and
subscription-based businesses.
Stripe Connect: The
definitive solution for building multi-vendor marketplaces and software
platforms, handling complex fund flows between buyers, sellers, and the
platform itself.
Stripe Radar: An
industry-leading fraud detection system that uses machine learning to
analyze global transaction data and proactively block fraudulent
payments.
Security: As a global
leader, Stripe maintains the highest level of security, with PCI Service
Provider Level 1 certification and a suite of tools to help merchants manage
their own compliance obligations.
3. PayPal: The Veteran for Cross-Border Trust
Metric
Details
Standard Domestic
Fee
Not Supported
Standard International
Fee
4.4% + Fixed Fee (e.g., $0.30
USD)
Currency Conversion
Fee
3.0% - 4.0% markup
Ideal
For
Exporters and freelancers
needing a trusted, globally recognized payment option for
international clients.
Verdict: PayPal's role in the Indian market is highly specialized.
Due to regulatory constraints, it cannot be used for domestic (INR to INR)
transactions. Instead, it serves as an essential secondary gateway for businesses
and freelancers who receive payments from international clients. It's a globally
recognized brand that provides a powerful layer of trust and familiarity that can
significantly boost conversion rates with overseas customers.
Fee Structure Deconstructed: PayPal's fees for Indian merchants are
geared entirely towards international transactions and are among the highest in the
market.
Domestic Transactions:
Not supported. A PayPal India business account can only be used to receive
international payments.
International
Transactions: The standard fee is a steep 4.4% of the
transaction value, plus a fixed fee that varies depending on the currency of
the payment (e.g., $0.30 for payments in USD, €0.35 for
EUR).
Currency Conversion: This
is another significant cost. PayPal applies a currency conversion spread, or
markup, of 3.0% to 4.0% above the base exchange rate when converting the
funds to INR for withdrawal.
Total Cost Example: The
combined effect of these fees can be substantial. An analysis shows that on
a $1,000 payment, the total loss due to PayPal's transaction and currency
conversion fees can approach 8-9% of the total earnings. Businesses must
account for this high cost in their international
pricing.
Payment & Currency Capabilities:
Global Reach: PayPal
operates in over 200 countries and supports payments in more than 25
currencies, making it one of the most widely accessible payment platforms in
the world.
Indian Limitations: The
key restriction is that PayPal cannot be used to accept payments in INR from
customers within India or from Indian credit cards. All funds received are
automatically converted to INR and withdrawn to the merchant's linked Indian
bank account.
Integration & Developer Experience:
Broad Platform Support:
PayPal is ubiquitous. It offers integrations and plugins for virtually every
major e-commerce platform, including Shopify and WooCommerce, as well as a
multitude of other business software.
Ease of Use: PayPal is
renowned for its simplicity. The iconic "Pay with PayPal" button is easy to
add to any website, often requiring minimal technical expertise, and
provides a familiar checkout flow for millions of users.
Standout Features & Security:
Brand
Trust: This is PayPal's single
greatest asset. For over two decades, it has built a reputation as a secure
and reliable way to pay online. For an international customer who may be
hesitant to enter their card details on an unfamiliar Indian website, the
PayPal option provides immediate peace of mind.
Buyer and Seller
Protection: The platform offers robust dispute resolution
mechanisms and protection policies that safeguard both parties in a
transaction, adding another layer of security.
FIRA Compliance: PayPal
provides the necessary Foreign Inward Remittance Advice (FIRA)
documentation, which is a crucial compliance requirement for Indian
businesses and freelancers receiving foreign funds.
Growing enterprises and
high-volume businesses needing stability and robust fraud
protection.
Verdict: PayU (formerly PayU Money) is a long-standing and reliable
payment gateway in India, catering to both small merchants and large enterprises. It
is known for its stability, comprehensive payment method support, and strong
security features, making it a solid choice for businesses that prioritize
reliability and have significant transaction volumes.
Fee Structure Deconstructed: PayU offers a competitive and
straightforward pricing model with no hidden charges.
Standard Rates: The
typical transaction fee is 2% (plus GST) for domestic payments made via
credit cards, debit cards, UPI, and wallets. This rate is competitive with
other major players in the market.
Premium Rates: For
transactions involving international cards, Diners Club, American Express,
or EMI options, the fee increases to 3% (plus GST).
No Setup/AMC: Like its
modern competitors, PayU charges no initial setup fees or annual maintenance
charges, making it a cost-effective solution for businesses to get
started.
Custom Pricing: For
high-volume businesses, PayU offers custom pricing plans, which can provide
more favorable rates.
Payment & Currency Capabilities:
Comprehensive Domestic
Support: PayU supports a wide array of Indian payment methods,
ensuring businesses can cater to all customer preferences. This includes all
major credit and debit cards, over 50 net banking options, UPI, and popular
digital wallets.
Multi-Currency
Processing: The platform is equipped to handle multiple
currencies, which is beneficial for businesses with an international
customer base.
Integration & Developer Experience:
Easy Integration: PayU
provides plugins for major e-commerce platforms like WooCommerce and offers
a simple onboarding process, allowing businesses to start collecting
payments quickly.
Developer Resources: The
platform provides developer-friendly documentation and APIs for businesses
that require custom integrations into their websites or
applications.
Checkout Experience: PayU
offers a clean and efficient checkout UI designed to streamline the payment
process and improve conversion rates.
Standout Features & Security:
Robust Fraud Protection:
PayU is known for its strong fraud analytics and protection systems,
providing an extra layer of security for merchants.
High Success Rates: The
gateway utilizes smart routing technology to ensure high transaction success
rates, minimizing payment failures and lost sales.
Stability and
Reliability: As one of the more established players in the
Indian market, PayU is recognized for its stable and reliable platform,
making it a trusted choice for large enterprises.
5. Cashfree Payments: The Payout and Settlement Specialist
Metric
Details
Standard Domestic
Fee
Starting from 1.95% +
GST
Setup / AMC
Fees
None
Supported
Methods
180+ including UPI, Cards,
Wallets, EMI, PayLater
Ideal
For
D2C brands and marketplaces
that prioritize fast settlements and need powerful payout
capabilities.
Verdict: Cashfree Payments has carved out a strong position in the
Indian market by focusing on operational efficiency, particularly in settlements and
payouts. It is an excellent choice for businesses like D2C brands, e-commerce
marketplaces, and service platforms where rapid cash
flow and the ability to easily disburse funds (for refunds,
vendor commissions, or cashbacks) are critical.
Fee Structure Deconstructed: Cashfree offers one of the most
competitive pricing structures in the market.
Transaction Fees: Their
rates start as low as 1.95% per transaction (plus GST), making them a very
cost-effective option. For international cards like Visa and Mastercard, the
fee is 2.99%, and for American Express, it is 2.95%.
Zero Ancillary Fees:
Cashfree emphasizes its straightforward pricing with no setup costs and no
annual maintenance charges, which is highly attractive for startups and
small businesses.
Payment & Currency Capabilities:
Extensive Payment
Options: Cashfree boasts support for over 180 payment modes,
providing one of the widest ranges of options available. This includes UPI,
cards, net banking, wallets, and an extensive suite of over 30 BNPL and EMI
partners.
International Payments:
The platform supports international card payments and also integrates with
PayPal, allowing merchants to offer it as a preferred mode for overseas
customers.
Integration & Developer Experience:
Seamless Shopify
Integration: Cashfree is a leading payment partner for Shopify
in India, offering a code-free, plug-and-play integration that can be
activated instantly.
WooCommerce and Mobile
SDKs: The platform provides a plugin for WooCommerce and a
comprehensive set of SDKs for Android, iOS, and other mobile frameworks,
facilitating easy integration into custom applications.
Developer-Focused:
Cashfree provides clean APIs and developer tools that make custom
integrations simple and fast.
Standout Features & Security:
Fastest Settlements: This
is Cashfree's flagship feature. It offers one of the fastest settlement
cycles in the industry, ranging from the same day (T+0) to the next business
day (T+1), which is a significant advantage for managing working
capital.
Powerful Payouts:
Cashfree's "Payouts" product allows businesses to instantly send money to
any bank account, UPI ID, or wallet. This is extremely useful for processing
customer refunds (even for Cash on Delivery orders), paying vendor
commissions, or disbursing salaries.
BNPL and Offer Engine:
Cashfree provides a no-code "BNPL Plus" feature that displays EMI and Pay
Later options directly on the product page, which can boost average order
value. Their "Offer Engine" allows merchants to easily configure discounts
and cashbacks at checkout.
6. Adyen: The Global Enterprise Platform
Metric
Details
Pricing
Model
Interchange++
Standard Fee
(India)
$0.13 + 2.50% (for Online
Banking)
Supported
Methods
Global cards, Local methods
(UPI, RuPay), Wallets
Ideal
For
Large, multinational
enterprises requiring a single, unified platform for global
payments.
Verdict: Adyen is a powerhouse for large, global enterprises that
operate across multiple countries and require a single, unified platform to manage
all their payments. Its strength lies in its direct connections to card schemes
worldwide and its transparent Interchange++ pricing model. For the Indian market, it
requires a local entity and is best suited for large companies rather than startups
or SMEs.
Fee Structure Deconstructed: Adyen's pricing model, Interchange++,
is fundamentally different from the blended rates offered by most other gateways.
Interchange++ Model: This
model breaks down the cost of every transaction into three components:
the Interchange Fee (paid to the customer's bank),
the Scheme Fee (paid to the card network like
Visa/Mastercard), and Adyen's Processing Fee. This
provides ultimate transparency but can be complex to
manage.
Processing Fee: Adyen
charges a fixed processing fee (e.g., $0.13) plus a variable fee that
depends on the payment method.
Indian Online Banking:
For online banking (netbanking) in India, the specific fee is $0.13 + 2.50%
per transaction. Pricing for other Indian local methods like UPI and RuPay
is not publicly listed and would require direct
consultation.
Custom Pricing: For
businesses with high transaction volumes, Adyen offers custom pricing
packages with volume-based discounts and negotiated
rates.
Other Fees: Adyen charges
a fixed fee for chargebacks (around €25) and may have fees for currency
conversion services.
Payment & Currency Capabilities:
Unified Global Platform:
Adyen's primary value proposition is its ability to process payments from
virtually anywhere in the world through a single integration. It supports a
vast array of global and local payment methods.
Indian Local Payments:
Adyen supports key Indian payment methods, including UPI, the local card
scheme RuPay, and online banking (via its partner BillDesk). It also
supports recurring payments on these methods, adhering to RBI
guidelines.
Local Entity Required: A
critical requirement for processing domestic payments in India with Adyen is
that the business must have a local Indian entity and a local
integration.
Integration & Developer Experience:
API-First: Adyen is a
developer-focused platform with comprehensive APIs and tools that allow for
deep integration with existing business systems.
Single Integration: The
platform is designed so that a single integration gives businesses access to
all payment methods and regions Adyen supports, simplifying global
expansion.
Enterprise Focus: The
integration process and overall platform are geared towards the needs of
large, technically proficient enterprise teams rather than small businesses
looking for a simple plug-in.
Standout Features & Security:
Data and Analytics: Adyen
provides rich, unified data across all channels and regions, allowing
businesses to gain deep insights into customer behavior and payment
performance.
Risk Management: The
platform includes a built-in, data-driven risk management solution to help
businesses prevent fraud.
Omnichannel Payments:
Adyen excels at providing a unified commerce experience, seamlessly
connecting online and in-person (point-of-sale)
payments.
7. 2Checkout (now Verifone): The Digital Goods & Subscription
Specialist
Metric
Details
Standard Domestic
Fee
3.5% + $0.35 (2SELL
Plan)
Cross-Border
Fee
2% for international
transactions
Currency Conversion
Fee
2-5% markup
Ideal
For
Businesses selling digital
goods, software (SaaS), and subscriptions
internationally.
Verdict: 2Checkout, now part of Verifone, is a global payment
processor that specializes in serving businesses that sell digital products,
software, and subscriptions. Its key strengths are its robust subscription
management tools, global tax and regulatory compliance handling, and support for a
wide range of currencies and payment methods, making it a strong choice for
businesses with a global, recurring revenue model.
Fee Structure Deconstructed: 2Checkout offers tiered pricing plans
based on the features required.
2SELL Plan: This is the
entry-level plan, suitable for businesses selling products globally. The fee
is 3.5% + $0.35 per successful sale.
2SUBSCRIBE Plan: This
plan includes advanced subscription management tools and is priced at 4.5% +
$0.45 per sale.
2MONETIZE Plan: This is
the all-in-one plan for global digital commerce, including tax management
and invoice management, priced at 6.0% + $0.60 per sale.
Cross-Border Fee: An
additional fee of 2% is charged for transactions where the customer's card
is from a different country than the merchant's.
Currency Conversion Fee:
A significant markup of 2% to 5% is applied on top of the daily bank
exchange rate for currency conversions.
Chargeback Fee: Fees
start at $15 per chargeback and can increase based on the merchant's
chargeback ratio.
Payment & Currency Capabilities:
Global Focus: 2Checkout
allows merchants to sell in over 200 countries and territories, supporting
over 100 billing currencies (including INR) and more than 45 payment
methods.
Indian Market: While it
is an international gateway, it offers local processing in India and
supports payment methods preferred by Indian shoppers, such as credit cards,
debit cards, and Net Banking.
Integration & Developer Experience:
E-commerce Plugins:
2Checkout integrates with over 120 shopping carts and platforms, including a
plugin for Easy Digital Downloads and options for Shopify. For Shopify, it
functions as an external gateway, which may incur additional fees from
Shopify itself.
API Integration: The
platform offers API-driven integration for businesses that need more control
and customization over the checkout experience.
Standout Features & Security:
Subscription Management:
This is a core strength. The 2SUBSCRIBE and 2MONETIZE plans provide
sophisticated tools to manage the entire subscription lifecycle, including
renewals, upgrades, and churn reduction analytics.
Global Tax and
Compliance: The 2MONETIZE plan offloads the complexity of
managing global sales taxes, VAT, and other regulatory requirements from the
merchant, which is a huge benefit for global sellers.
Conversion Rate
Optimization: For larger merchants, 2Checkout offers services
to help optimize checkout flows and improve conversion
rates.
Security: The platform is
PCI DSS Level 1 compliant, ensuring secure handling of payment
data.
8. Instamojo: The Micro-Entrepreneur's Choice
Metric
Details
Standard Domestic
Fee
2% + ₹3 per transaction
International
Support
Limited / Not a primary
feature
Setup / AMC
Fees
None
Ideal
For
Freelancers, solopreneurs, and
small businesses needing a simple way to start accepting
payments.
Verdict: Instamojo is a popular choice among Indian freelancers,
solopreneurs, and micro-businesses due to its extreme simplicity and ease of use.
It's more than just a payment gateway; it's a platform that allows users to create
payment links, host simple online stores, and sell digital products with minimal
technical knowledge. While not ideal for larger, scaling businesses, it provides an
excellent on-ramp to digital commerce.
Fee Structure Deconstructed: Instamojo's pricing is simple and
targeted at small businesses.
Transaction Fee: A flat
fee of 2% + ₹3 (plus GST) is charged per transaction for payments via debit
cards, credit cards, UPI, and net banking. For selling digital products,
some sources indicate a higher fee of 5% + ₹3.
Zero Setup/AMC: There are
no setup fees or annual maintenance charges, making it a zero-commitment
option to get started.
International Fees:
International card support is not a core feature, and where available, an
additional 1% fee may apply. It does not support multi-currency processing,
settling only in INR.
Payment & Currency Capabilities:
India-focused: Instamojo
is built for the Indian market and supports all essential domestic payment
methods, including cards, UPI, and net banking.
Limited International:
The platform is not designed for extensive international sales. Its primary
focus is on INR transactions within India.
Integration & Developer Experience:
Simplicity Over
Complexity: While it offers plugins for platforms like
WooCommerce, Instamojo's main appeal is its no-code
solutions.
Payment Links: Its most
popular feature is the ability to create and share "payment links" via
email, SMS, or social media, allowing businesses to collect payments without
needing a website at all.
Free Online Store:
Instamojo allows users to set up a basic online store on its platform to
list products and services, making it an all-in-one solution for those just
starting out.
Standout Features & Security:
Ease of Onboarding: The
platform is known for its quick and simple onboarding process with minimal
documentation requirements, allowing users to start accepting payments very
quickly.
Digital Product Hosting:
Instamojo provides tools specifically for selling digital goods like
e-books, courses, and software, handling file delivery after payment.
User-Friendly Dashboard:
The dashboard is clean and intuitive, designed for non-technical users to
easily track payments and manage their
business.
9. Braintree: The PayPal-Powered Developer Platform
Metric
Details
Standard Domestic
Fee
2.59% + $0.49 per
transaction
International /
Currency Fee
1% for non-US cards; +1% for
non-USD currency
Setup / AMC
Fees
None
Ideal
For
Developer-led businesses
wanting a merchant account with access to the PayPal/Venmo
ecosystem.
Verdict: Braintree, a PayPal service, is a powerful,
developer-focused payment platform that offers a unique combination of a
full-service merchant account and seamless integration with PayPal and Venmo. It is
a strong competitor to Stripe, appealing to businesses that need extensive
customization, a wide range of payment method support, and the stability of a
dedicated merchant account.
Fee Structure Deconstructed: Braintree's pricing is flat-rate but
has several components to consider.
Standard Rate: The most
commonly cited rate for card and digital wallet transactions is 2.59% +
$0.49 per transaction. This fixed fee ($0.49) is higher than Stripe's,
making Braintree more cost-effective for larger transaction values but more
expensive for smaller ones.
International Fees:
Braintree charges an additional 1% for transactions on cards issued outside
the US and another 1% for transactions presented in a non-USD
currency.
Other Payment Methods:
ACH Direct Debit transactions are charged at 0.75% (capped at $5), while
Venmo payments (US only) are 3.49% + $0.49. PayPal transactions are subject
to standard PayPal merchant fees.
Chargeback Fee: A
standard $15 fee is applied per chargeback incident.
Custom Pricing: Braintree
offers custom, interchange-plus pricing for high-volume merchants (typically
processing over $80,000/month), which can be significantly
cheaper.
Payment & Currency Capabilities:
Broad Support: Braintree
accepts all major credit and debit cards, PayPal, Apple Pay, Google Pay, and
a range of local payment methods in Europe.
Multi-Currency: It
supports transactions in over 130 currencies across more than 45 countries,
making it a strong choice for international businesses.
Integration & Developer Experience:
Developer-Centric: Like
Stripe, Braintree is built for developers. It offers robust APIs, SDKs, and
extensive documentation that allow for a high degree of customization over
the payment flow.
Hosted Fields & Drop-in
UI: Braintree provides tools like "Hosted Fields" that allow
merchants to create a custom, PCI-compliant checkout form on their own site,
giving them control over the user experience without handling sensitive data
directly.
PayPal Integration: Its
native integration with the PayPal ecosystem is a key advantage, making it
simple to offer PayPal as a payment option alongside traditional
cards.
Standout Features & Security:
Merchant Account: Unlike
payment aggregators like Stripe or Square, Braintree provides each merchant
with their own dedicated merchant account. This can lead to greater account
stability and fewer issues with fund holds, though some user reviews still
report account stability problems.
Advanced Fraud Tools:
Braintree includes a suite of basic and advanced fraud protection tools,
with the option to add more powerful features via third-party integrations
like Kount.
Recurring Billing: The
platform has advanced features for managing subscriptions, including
customizable plans, add-ons, and discounts.
Security: Braintree is a
Level 1 PCI DSS-compliant provider, using data encryption via the "Braintree
Vault" to securely store customer payment
information.
10. Worldpay from FIS: The Global Payments Titan
Metric
Details
Standard
Fee
Custom/Variable (e.g., UK plan
is 1.3% + 20p)
Setup / AMC
Fees
Can include monthly fees, MMSC,
PCI fees
Supported
Methods
135 currencies, global and
local methods
Ideal
For
Large, established enterprises
with complex, high-volume, and omnichannel payment needs.
Verdict: Worldpay from FIS is one of the largest payment processors
in the world, handling a massive volume of transactions for global brands. It is an
enterprise-grade solution best suited for large, established businesses with
complex, omnichannel (in-person and online) payment requirements. Its pricing is
often customized and can be more complex than modern flat-rate providers, making it
less suitable for startups and small businesses.
Fee Structure Deconstructed: Worldpay's pricing is typically
customized and can involve multiple fees, making it less transparent than
competitors like Razorpay or Stripe.
Variable Pricing: There
isn't a single standard flat rate. Pricing is often tailored based on
business size, industry, and transaction volume. One UK-based e-commerce
plan is advertised at 1.3% + 20p, but this is not a universal
rate.
Potential Monthly Fees:
Unlike many modern gateways, Worldpay plans can include various monthly
charges. User reports and pricing documents mention potential fees such as a
monthly gateway fee, a PCI DSS service fee (e.g., £5.00), and a Minimum
Monthly Service Charge (MMSC) of around £15.00, which is charged if
transaction fees don't meet a certain threshold.
Setup Fees: While some
plans may have no upfront cost, others, particularly for ACH services, can
have setup fees (e.g., $25).
Complexity: The fee
structure can be confusing for small businesses, with different rates for
various card types and potential additional authorization
fees.
Payment & Currency Capabilities:
Massive Global Scale:
Worldpay is a true global leader, processing transactions in 174 countries
and supporting 135 currencies.
High Indian Usage:
Despite its global nature, statistics indicate that India shows the highest
regional usage of Worldpay, suggesting a strong presence and capability
within the Indian market.
Broad Method Support: The
platform supports a wide range of payment methods, including global cards,
digital wallets like Apple Pay, and various alternative payment
options.
Integration & Developer Experience:
Enterprise Integrations:
Worldpay offers integrations for major e-commerce platforms like Shopify,
Magento, and WooCommerce, with Shopify having the highest share of
integrations.
Customizable Checkout:
The platform allows for customizable, branded checkout pages to maintain a
consistent user experience and reduce cart abandonment.
Omnichannel Focus: A key
strength of Worldpay is its ability to provide a unified solution for
businesses that operate both online and in-person (point-of-sale), syncing
payments and data across channels.
Standout Features & Security:
Enterprise-Grade
Security: Worldpay provides advanced fraud prevention solutions
(like FraudSight), built-in compliance, and enterprise-level protection to
secure transactions and customer data.
Scale and Reliability: As
a processor handling over $2.3 trillion annually, Worldpay offers a robust
and scalable platform built to handle immense transaction volumes for the
world's biggest brands.
24/7 Support: The company
provides round-the-clock expert support, which is critical for large
businesses where payment uptime is paramount.
Head-to-Head: A Comparative Data Analysis
While individual reviews provide depth, a side-by-side comparison offers clarity. The
following tables distill the complex data from the previous section into scannable,
decision-making tools, allowing businesses to quickly identify the gateways that
align with their most critical needs.
Table 1: The Ultimate Fee & Pricing Showdown (2025)
This table compares the primary costs associated with each gateway. It highlights how
the "Total Cost of Transaction" can vary significantly based on transaction type and
hidden fees.
Gateway
Standard Domestic Fee (Cards/UPI)
Standard International Fee (Cards)
Currency Conversion Markup
Chargeback Fee
Setup / AMC Fees
Razorpay
2% + GST (0% for UPI/RuPay)
3% + GST
Handled by banks
Varies
None
Stripe
2.9% + 30¢
Base + 1.5%
1% - 2%
$15
None
PayPal
Not Supported
4.4% + Fixed Fee
3% - 4%
Varies
None
PayU
2% + GST
3% + GST
Not specified
Varies
None
Cashfree
From 1.95% + GST
2.99% + GST
Not specified
Varies
None
Adyen
Interchange++ Model
Interchange++ Model
Not specified
~$25
None (Min. invoice applies)
2Checkout
3.5% + $0.35
Base + 2%
2% - 5%
$15+
None
Instamojo
2% + ₹3
Base + ~1% (Limited)
Not specified
Varies
None
Braintree
2.59% + $0.49
Base + 1%
1%
$15
None (for standard)
Worldpay
Custom / Variable
Custom / Variable
Not specified
~£20
Yes (Often includes monthly fees)
Table 2: Feature, Integration, and Support Matrix (India Focus)
This table provides a checklist of key features and capabilities, focusing on the
needs of an Indian business. It helps in quickly shortlisting gateways based on
functional requirements.
Gateway
UPI Support
RuPay Support
Wallet Support
EMI Options
Recurring Billing
Shopify Plugin
WooCommerce Plugin
Instant Payouts
Ideal Use Case
Razorpay
Yes (Excellent)
Yes
Yes
Yes
Yes
Yes
Yes
Yes
All-in-one for India
Stripe
Yes
Yes
Yes
Yes (via partners)
Yes (Excellent)
Yes (Native)
Yes
Yes
Global scale, Developers
PayPal
No
No
No
No
Yes
Yes
Yes
No
International payments only
PayU
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Enterprise, High-volume
Cashfree
Yes (Excellent)
Yes
Yes
Yes (Extensive)
Yes
Yes
Yes
Yes (Fastest)
D2C, Payouts
Adyen
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Global Enterprise
2Checkout
Yes
Yes
Yes
No
Yes (Excellent)
Yes (External)
Yes
No
Digital Goods, SaaS
Instamojo
Yes
Yes
Yes
No
Yes (Basic)
Yes
Yes
No
Micro-business, Freelancers
Braintree
Yes (via partners)
Yes
Yes
No
Yes (Advanced)
Yes
Yes
No
Developer-led, PayPal ecosystem
Worldpay
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Global Enterprise, Omnichannel
Strategic Recommendations: Aligning Your Gateway with Your Business
Model
The "best" payment gateway is not a universal title; it is a designation that is
highly dependent on a business's specific context. The data and analysis point to
clear choices for different business archetypes common in the Indian
market.
For the Indian Startup & SME (Domestic Focus)
Primary
Recommendation:Razorpay
or Cashfree Payments.
Strategic Rationale: For
businesses whose primary market is India, the choice should be driven by
mastery of the local payment ecosystem. Razorpay and Cashfree are built from
the ground up for India. They offer the most comprehensive support for UPI,
which is the dominant payment method, along with RuPay, wallets, and
extensive BNPL/EMI options that Indian consumers expect. Their domestic
pricing is both competitive and transparent, with zero fees for UPI
transactions being a major advantage. Both offer simple onboarding and
excellent, easy-to-use plugins for Shopify and WooCommerce. Razorpay gains a
slight edge for businesses with scaling ambitions due to its broader
RazorpayX financial suite, which can grow with the company from a simple
gateway to a complete financial operations
platform.
For the Global E-commerce Exporter (Selling 'Made in India' abroad)
Primary Recommendation: A
dual-gateway strategy: Stripe as the primary gateway,
with PayPal as a highly visible secondary
option.
Strategic Rationale: When
selling to a global audience, two factors become paramount: technical
capability for multi-currency commerce and customer trust. Stripe excels on
the technical front, with support for 135+ currencies, a suite of
international payment methods, and powerful developer tools to create a
truly global-first website. It allows for a more sophisticated international
strategy than domestic-focused players. However, the power of the PayPal
brand cannot be overstated. For a customer in the US or Europe, seeing the
familiar PayPal button provides an instant layer of trust and security,
which can be the deciding factor in completing a purchase on an Indian
website. Despite PayPal's higher fees, the potential increase in conversion
and customer confidence often justifies its use as a complementary
option.
For the SaaS & Subscription Business
Primary
Recommendation:Stripe Billing is the top
choice. 2Checkout (Verifone)
and Braintree are strong alternatives.
Strategic Rationale: The
needs of a recurring revenue business are unique, requiring a robust engine
to manage complex billing cycles, dunning (handling failed payments),
prorations, and upgrades/downgrades. Stripe's Billing platform is widely
regarded as the most powerful and flexible solution for these needs,
integrating seamlessly with its core payment processing. 2Checkout is a
specialist in this domain, particularly for businesses selling digital goods
and software globally. Its platform is designed to handle the entire
subscription lifecycle and can also manage the complexities of global sales
tax and compliance, a significant burden lifted from the business. Braintree
also offers an advanced subscription management module, making it another
viable, developer-friendly option.
For Developer-Centric & High-Customization Needs
Primary
Recommendation:Stripe is the clear
winner, with Braintree as a close second.
Strategic Rationale: For
businesses where the payment flow is a core part of the product itself—such
as marketplaces, platforms, or apps with unique transactional logic—the
quality of the API is the single most important factor. Stripe's API-first
culture, legendary documentation, and vast developer toolset provide
unparalleled control and flexibility. It empowers development teams to build
precisely the experience they envision. Braintree competes strongly in this
space, also offering a powerful API, great developer tools, and the added
benefit of a dedicated merchant account structure, which can appeal to
businesses looking for greater account
stability.
Final Verdict: Making Your Most Critical E-commerce Decision
The selection of a payment gateway is one of the most consequential decisions an
online business will make. It is a choice that directly shapes customer experience,
operational efficiency, and ultimately, profitability. This analysis reveals a clear
and crucial truth: there is no single "best" payment gateway for every Indian
business. The optimal choice is not found in a simple ranking but through a
strategic alignment of a gateway's strengths with a business's unique DNA.
The decision-making process must begin with introspection. Who is your primary
customer: domestic or international? What is your business model: one-time retail
sales, complex subscriptions, or a multi-vendor marketplace? What are your technical
capabilities: are you looking for a no-code, plug-and-play solution, or do you have
a development team ready to build a custom experience?
The answer to these questions will illuminate the path forward. A D2C brand focused
on the Indian market will find its ideal partner in Razorpay or Cashfree. A SaaS
platform with ambitions of global domination will be best served by the powerful
APIs of Stripe. An exporter will build trust and conversions by offering the
familiar face of PayPal.
The purpose of this definitive guide has been to move beyond the marketing slogans
and opaque fee structures, providing the detailed data and strategic framework
necessary for this critical decision. By understanding the true costs, the nuances
of payment methods, the spectrum of integration, and the non-negotiable mandate of
security, Indian entrepreneurs are now equipped to choose not just a payment
processor but a true partner for growth in the vibrant, ever-expanding world of
digital commerce.
About author
Ravinder Bharti
CEO & Founder - Public Media Solution
Ravinder Bharti is the Founder and CEO of Public Media Solution,
a leading marketing, PR, and branding company based in India.