A practice site in your name
Six to ten pages, not sixty. Your credentials, the procedures you actually perform, honest expectations for each, and a consultation request that works on a phone in a waiting room.
Digital marketing for doctors in India
Your name is the asset. Right now it belongs to a hospital website.
Every patient referred to you searches your name before they book. If what they find is a 90-word bio on your hospital's site, a stale Practo listing and someone else's advertisement, the referral you earned in an OPD is being handed to a stranger.
yourname.com › about
Dr [Your Name] — [Speciality] in [City] | 18 Years Experience
Consultant [speciality] practising at [hospital]. Fellowship trained in [sub-speciality]. Book a consultation or request a second opinion.
This is the object we optimise. Nothing else on this page matters more.
Why this is different from hospital marketing
A hospital markets a building. You are marketing a career.
The two look similar from the outside and are almost nothing alike in practice. A hospital's marketing dies when it closes a unit. Yours has to survive a change of employer, a new city, and a shift in sub-speciality interest, without being rebuilt each time.
What most consultants have
A borrowed presence
A bio page on the hospital domain, a directory listing you did not create, and a Google profile managed by the hospital's front office. All of it disappears the day you move, and none of the ranking authority follows you.
What we build
An asset in your name
A domain you own, a Google profile registered to your practice, content authored under your credentials, and a search footprint that carries between hospitals. Your affiliation is listed on it. It does not depend on it.
The build
Six things a consultant actually needs
Not a retainer with twenty line items. This is the short list that moves consultations, in the order we build it.
Physician schema and authorship
Structured data marking you as a named practitioner with a registration, qualifications and affiliations. This is the machine-readable version of your credentials, and it is what search engines weigh most heavily on medical content.
Google Business Profile
Your practice location, with the right primary category, your consultation hours rather than the hospital's, and a review flow that runs after a consultation instead of being requested in bulk.
Condition content in your voice
The eight questions you answer in every OPD, written properly once. We draft from a fifteen-minute recorded call with you and you approve. Patients arrive already understanding the procedure.
Directory cleanup
Practo, JustDial, Lybrate, Sehat and the aggregator listings you never created. Wrong fees, closed clinics, old numbers. We claim what is claimable, correct what is correctable, and suppress the rest.
Second-opinion funnel
For consultants in surgical and oncology specialities, a compliant path for patients seeking a second view, including out-of-city and NRI enquiries. Often the highest-value channel a consultant has and almost nobody builds it.
The real objection
You do not have time for this, so we designed around that
Every consultant we have worked with says the same thing on the first call. Not "will it work" but "I finish OPD at nine, when exactly am I doing this?" It is a fair question, and most agencies answer it by sending a weekly content calendar for approval that quietly becomes your problem.
Here is the actual commitment in a normal month, measured from accounts we run today.
Recorded call for content source material20 min, once a quarter
Approving drafts on WhatsApp10 min a month
Photos or a short clip when you have oneOptional
Monthly review call20 min
Your totalUnder an hour a month
Everything else, including the writing, publishing, listings, reviews and reporting, sits with us. If we need a clinical fact checked, we ask one question rather than sending a document.
The risk nobody explains properly
Marketing that will not endanger your registration
A hospital that runs a non-compliant campaign faces a takedown and some embarrassment. A registered practitioner faces a complaint to the state medical council. The exposure is not comparable, and it is why we treat a consultant brief more conservatively than a hospital one.
The National Medical Commission's professional conduct regulations restrict solicitation and self-promotion by registered practitioners. The Drugs and Magic Remedies Act restricts claims about treating specific conditions. State councils enforce both unevenly, which means the safe position is well inside the line rather than close to it.
What stays out
Success rate claims, comparative superiority, "best in city" language, before and after imagery framed as a promise, and any testimonial that reads as a cure claim.
What is safe and works
Factual qualifications, procedures performed, patient education, honest recovery expectations, practice logistics, and consent-backed patient experience framed as experience.
Who signs off
Nothing publishes without your approval. You hold the registration, so you hold the final word, and we will tell you when we think a request of yours crosses a line.
Consultants we work with
Specialities where a personal brand pays back fastest
Broadly, the longer the patient's decision and the higher the procedure value, the more your individual name matters relative to the hospital's.
Orthopaedics and joint replacement
Oncology and onco-surgery
Fertility and IVF
Dermatology and aesthetics
Bariatric and GI surgery
Cardiology
Neurology and neurosurgery
Ophthalmology
ENT
Dentistry and implantology
Gynaecology
Physiotherapy and rehab
Paediatrics
Homeopathy and Ayurveda
Not on the list? The approach holds for most consulting specialities. It works less well for practitioners whose referrals come entirely from other doctors rather than patients, and we will say so on the first call rather than after you have paid.
Evidence
Accounts we still run
Numbers below come from live properties. Ask us to open any of them on a screen share.
Consultant orthopaedic surgeon
Personal practice site built alongside an existing hospital affiliation, with procedure pages for the four operations he most wanted to grow.
Homeopathy practice, Pune
Consultation-intent search campaign with call tracking wired into the front desk register, so every lead has a source.
Results vary by speciality, city and competition. We do not quote a number for your practice before seeing your data.
In their words
Consultants we work with
“In just 3 months, our website generated 23.8K organic clicks and 3.45 million Google impressions. The improved online visibility helped us reach more potential patients and generate more enquiries for our healthcare services.”
“Within 3 months, we achieved 10.3K Google Search clicks and 533K impressions. This stronger search presence helped more patients discover our practice and contributed to increased enquiries and new patient opportunities.”
“Our Google Business Profile generated 29,113 interactions from March to July, with 104.5% year-on-year growth. We are now reaching significantly more local patients and receiving stronger engagement from people actively looking for our healthcare services.”
Practices and hospitals we work with
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Questions consultants ask on the first call
Digital marketing for doctors, answered
Because it is not yours. The hospital page ranks on the hospital's authority, is edited by the hospital's team, and stops existing for you the day you leave. It also cannot rank for the procedure searches that matter, since the hospital is optimising those pages for the department rather than for you. Keep the hospital profile, list the affiliation prominently on your own site, and own the asset that carries between employers.
Nothing breaks. We update the affiliation, the consultation address and the Google Business Profile location, and the accumulated ranking authority stays with your domain. This is the single strongest argument for building in your own name rather than accepting a page on someone else's, and it is the reason consultants who have already moved once tend to sign fastest.
Informational and educational content, factual credentials, practice details and patient education are permitted. What the National Medical Commission's professional conduct regulations restrict is solicitation and self-promotion, and the Drugs and Magic Remedies Act restricts claims about treating specific conditions. In practice this rules out superlatives, guaranteed outcomes and comparative claims, and rules in almost everything genuinely useful to a patient. Every piece runs through a claims review, and you approve before publication.
Keep the free listings, claimed and accurate, because they rank for your name and you want to control what they say. Whether the paid tiers are worth it depends on your speciality and city, and it is worth measuring rather than assuming. The structural issue is that a platform rents you visibility on its own asset. When you stop paying, it stops. That is a reasonable channel to run alongside something you own, and a poor one to depend on entirely.
Branded searches, meaning people looking for you by name, improve almost immediately once the site and profile exist, because there is finally something correct to find. Google Business Profile changes usually show in local results within 30 to 60 days. Procedure and condition searches, where a patient does not yet know your name, typically take three to six months to build and then compound. Paid search can bridge that gap if you want enquiries sooner.
Considerably less than a hospital retainer, because the scope is genuinely smaller. Cost depends on whether a site already exists, your city's competitiveness, and how many procedures you want to build content around. We scope after the free audit and quote a fixed monthly figure with deliverables listed. Ad spend, if you choose to run any, stays separate and visible.
We draft it, you approve it, and nothing is published that you have not read. The source material is a recorded conversation with you rather than a web search, which is what makes the content sound like you and what makes it defensible. Where a draft needs a clinical fact confirmed, we ask a single specific question instead of sending you an essay to review.
Related
Elsewhere in our healthcare practice
Free audit
Find out what a patient sees when they search your name
We will search you the way a referred patient does, screenshot everything that comes back, check your listings across the major directories, and tell you what is wrong and what it would take to fix. Sent within a week, yours to keep, no obligation.
Or call +91 95999 33303, or message on WhatsApp.
