Reputation Management & Crisis Communications
In Pune's interconnected business ecosystem, your reputation is your most valuable
currency. Public Media Solution provides a dual-layered defense system designed to build
"reputational capital" while shielding your brand from unforeseen volatility.
Proactive Reputation Building
ESG Storytelling:
Crafting narratives around your Environmental, Social, and Governance initiatives to
attract conscious investors and talent (increasingly important for Pune's
manufacturing sector facing sustainability pressures)
Leadership Profiling:
Positioning your C-suite as industry visionaries through thought leadership in
Economic Times, YourStory, and industry-specific publications
Transparency Frameworks:
Establishing a "Trust Reserve" through consistent, honest communication that
protects your brand during market fluctuations
Awards & Recognition Strategy:
Strategic targeting of industry awards that carry weight with Pune's B2B buyers and
institutional investors
Digital Footprint Optimization:
Ensuring the first page of Google results for your brand and key executives reflects
authority, not noise
Reactive Crisis Management
24/7 Monitoring:
Real-time surveillance of digital and traditional media to catch "smoke" before it
becomes a "fire"
Scenario Planning:
Developing pre-vetted response playbooks for potential risks specific to your
industry (supply chain disruptions for automotive, data breaches for IT, quality
issues for manufacturing)
Dark Site Preparation:
Building "stealth" landing pages that can be activated instantly to provide the
public with factual, brand-controlled information
Spokesperson Training:
Intensive media coaching to ensure your team remains calm and authoritative under
pressure
Regulatory Communication:
For Pune's highly-regulated sectors (automotive, pharma, manufacturing), we ensure
compliance while maintaining narrative control
Modern Twist
We use AI-powered sentiment tracking across 50+ Marathi, Hindi, and English news sources
to detect reputation threats 48 hours before they trend. For Pune brands, this includes
monitoring Sakal, Loksatta, and hyperlocal business forums.
Case Example
When a Pune manufacturing client faced supplier quality issues that could have derailed
a major contract, our pre-prepared crisis playbook enabled them to issue a transparent
response within 4 hours, maintain customer trust, and turn the incident into a case
study for their improved quality processes.
