While PR is a more wholesome way of marketing your business, it requires different tools to enhance your brand’s performance. Dedicated PR tools allow you to reach your audience more effectively. They boost the performance of your business and give you the traction you are looking for.
Let us have a look at 10 of the best tools for PR professionals that are designed to enhance the performance of your brand:
Grammarly
Content creation is pivotal to creating a powerful PR campaign. From writing PR articles to creating press releases, you need good content creation to make your PR campaign more effective.
Grammarly is one of the most effective PR tools for content creation. It ensures that you create content that is unique, engaging, and SEO-friendly. No one likes reading a PR article with poor grammar, long sentences, and irrelevant content. No matter how impressive your products/services are, poor content creation can ruin the image of your business.
Grammarly makes sure that you create content with impeccable grammar and no mistakes. The tool corrects your sentences and gives you suggestions about making them better. Grammarly also shows the mood of your write-up, helping you ensure that the tone of your content is suitable for the audience reading it.
Trello
PR requires a lot of planning. A PR campaign should be treated as any other project handled by a company. Trello is one of the most important PR tools for organizing your tasks and delegating authority. It helps you create dedicated Boards and Cards for the projects you work on.
With Trello, you can:
- Assign teammates for specific projects
- Set deadlines for every project
- Create timelines your teammates should maintain
- Attach specific files for every project
- Integrate the checklists to be followed
SEMRush
SEMRush is one of the most commonly used digital PR tools. It helps you create a robust digital PR campaign and a brilliant search engine strategy.
SEMRush answers the following key questions for you:
- Who is sending you backlinks?
- What are your competitors doing in the digital space?
- Which keywords best suit your business?
- Which keywords are working well for your competitors?
If your website plays an essential role in your PR campaign, PR tools like SEMRush help you maintain a solid online presence.
Mention
Let us move from SEO to SMO. Mention is a tool that strengthens the social media management aspect of your PR campaign. In the age of digitization, social media gives considerable traction and engagement to businesses, boosting their PR campaigns.
With PR tools like Mention, you can keep track of your brand’s social media presence and the engagement you receive from specific social media platforms. It also allows you to track the engagement of your competitors on social media.
From identifying the ongoing trends and averting unwanted crisis before it arises, Mention helps you create safe, secure, and targeted PR campaigns on social media.
Buzzsumo
Buzzsumo is another PR tool that is essential for content creation. The content research and monitoring tool ensure you never fall short of engagement with digital platforms.
With Buzzsumo, you can identify the most popular content on social media platforms related to specific keywords and topics. You can also find popular influencers creating popular content regarding specific keywords and hashtags.
Digital PR tools like Buzzsumo are essential for PR campaigns that involve the use of social media. If you run a small business in Mumbai and seek engagement from the local audience, you should look for PR agencies in Mumbai that use such tools for tracking engagement.
Along with tracking trends and creating quality content for your brand, Buzzsumo also gives you the status of the “buzz” your competitors create.
BuzzStream
You can complement Buzzsumo with BuzzStream – an influencer outreach tool. It helps you identify the most suitable influencers for your PR campaign, reach out to them, and bring them on board to promote your brand.
CoSchedule
When it comes to getting your PR articles picked up by media platforms, you need to make sure that the headlines you use are on point. It is the headline that decides whether an individual would read the content below or not. While a good headline can give poor content traction, a poor headline can quickly ruin an excellent write-up.
CoSchedule – Headline Analyzer is a tool that analyzes your titles and gives you recommendations for the same. It helps you come up with catchy titles relevant to the content and capable of giving you the eyeballs you need!
Hemingway
Dedicated to the great Ernest Hemingway, Hemingway is one of the most PR tools for effective content creation. While writing press releases, it is common for writers to make silly mistakes that go unnoticed, such as using a lot of unwanted adverbs, adding words that can be omitted, and writing multiple sentences in the passive voice.
All these mistakes hamper the reading experience and affect the SEO rankings of your content. Hemingway identifies these issues and highlights them for you. You can read these suggestions and make necessary changes to enhance your content quality.
PlayPlay
Brands have moved over written content and are incorporating video marketing in their PR campaigns. Videos are a great way to capture your audience’s attention and hold it for long enough to have the desired impact.
PlayPlay is a video creator that helps you create engaging videos without spending hours on the same. You can use the tool for creating and sharing videos that you can add to your press releases and PR articles online.
Canva
Let’s end the blog with arguably the most popular designing tool – Canva. With over 65,000 templates, Canva allows you to design the look of your press kit, create engaging copies for social media posts, and just be creative with the way to put your message across to the public.
The Final Word
These were some of the best PR tools that help you enhance your brand performance. Depending on the message you want to convey and the objectives of your PR campaign, use a tool that is likely to give you maximum traction.
